Conversations on Conversations » books http://mayank.name Thoughts on Business, Marketing and Social Media Mon, 23 Aug 2010 12:11:58 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Results of ‘Buying Books in India’ Survey http://mayank.name/2009/08/19/results-of-buying-books-in-india-survey/ http://mayank.name/2009/08/19/results-of-buying-books-in-india-survey/#comments Wed, 19 Aug 2009 17:32:02 +0000 mayank http://mayank.name/?p=993 I did a small(or not so) 10 multiple choice question survey to get an idea about people’s book buying habits and here’s what came out of the survey which was taken by 100 people from across India. I didn’t seek too much demographic information other than the respondant’s city.

Of the 48 people who shared their cities 22 were from Delhi/NCR, 6 from Mumbai and Bangalore each and one, two from Udaipur, Lucknow, Hyderabad, Pune, Thane, Kochi etc

Survey Findings:

1) 43% of the respondants buy a book a month or so and 34% people buy a book every few months.

2) A good 50.5 % of respondants buy books from bookstores only and 7.1% buy online only.

3) 14.3% of the people who buy books online get about 10-15% discount and 11.2 % people get 5-10% and 15-20% discount each.

4) A little more than one fourth of people who buy books from bookstores get ‘No Discount’ and on the other hand about one fourth people get more than 15% discount.

5) More than 88 % people feel the delivery time for books is important and about 5% people are ok with waiting for more days as long as they get good discount.

6) Flipkart and Indiaplaza are the popular sites for buying books with 19.6% and 11.3% people respectively.

7) About 40% of people that buy books online get them delivered within a week or so

What has  been your experience when it comes to buying books in India ? Anything you feel is missing ?

]]> http://mayank.name/2009/08/19/results-of-buying-books-in-india-survey/feed/ 6 Getting Real: A smaller, faster, better way to build software. http://mayank.name/2009/08/06/getting-real-a-smaller-faster-better-way-to-build-software/ http://mayank.name/2009/08/06/getting-real-a-smaller-faster-better-way-to-build-software/#comments Thu, 06 Aug 2009 04:22:31 +0000 mayank http://mayank.name/?p=959 Here’s a goodie for all software developers(especially web). The mavericks at 37signals have compiled their thoughts on software development in form of a book aptly titled “Getting Real“.

What is getting real ?

  • Getting Real is about skipping all the stuff that represents real (charts, graphs, boxes, arrows, schematics, wireframes, etc.) and actually building the real thing.
  • Getting real is less. Less mass, less software, less features, less paperwork, less of everything that’s not essential (and most of what you think is essential actually isn’t).
  • Getting Real is staying small and being agile.
  • Getting Real starts with the interface, the real screens that people are going to use. It begins with what the customer actually experiences and builds backwards from there. This lets you get the interface right before you get the software wrong.

- http://gettingreal.37signals.com/ch01_What_is_Getting_Real.php

Another amazing thing about this book is that its FREE in web version(HTML) and if you want it in pdf or paperback you can buy it too . I recommend you to check the book out. Click here to get started

]]> http://mayank.name/2009/08/06/getting-real-a-smaller-faster-better-way-to-build-software/feed/ 1 Chris Anderson’s New Book Free, Free for US only? http://mayank.name/2009/07/13/chris-andersons-new-book-free-free-for-us-only/ http://mayank.name/2009/07/13/chris-andersons-new-book-free-free-for-us-only/#comments Mon, 13 Jul 2009 03:43:21 +0000 mayank http://mayank.name/?p=851 A couple of days back I got to know about a new book titled “Free: The Future of a Radical Price” by Wired Magazine editor and author of bestseller “Long Tail”  Chris Anderson. Next thing I got to know was true to it’s name “Free’s audio book is available for download for free“. While downloading the audio book I was wondering if the book is free just for audio format or will it’s e-book also be available for free ?

While browsing the web today I found out that Free’s e-book is also available for free. Excited, I clicked the URL to get my hands on the free e-book.

free_url

But to my unpleasant surprise, I ran into this

free_error

Frustrated by this(hypocrisy?) I searched around to realize that the not only is the e-book restricted to just US, it’s just free to read and not download. There you go again.

When I got to know about the free audio book I decided to buy a paperback copy for myself soon but given the weird policies regarding book’s availability in other formats I am not sure if I’ll be doing that anymore.

While Chris Anderson & Co figure out what’s the right way to market the book without screwing their economics you can either listen to it’s audiobook or read the book on Scribd(using a DNS proxy like hidemyass.com in case you aren’t in the US) or read it here.

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