Category Archives: people

Are you holding your business too tightly to let it grow?

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chimaki

Building a brand, product or an idea is like raising a child. You need to nurture and protect it during its early days and slowly set it free to grow. Sounds simple and obvious? Trust it me it’s not, at least for most people.

I’ve seen numerous cases of product(primarily web) founders, small businessmen and more falling into the trap of holding their product/business/idea too close to their hearts to let it grow, grow beyond them. Things are quite easy (in this context) during the initial stages with people putting their blood and sweat into their business and helping it stand on its feet and start walking. The real problem occurs in the next stage in which the business needs to start running not just walking.This is the stage where all sorts of conscious and unconscious forces come into play that tend to prevent the owner(s) to from letting their business/idea take the leap.

During the initial phases the business/idea is known more by the people behind it, both are synonymous with each other and that’s all that there is to it because the business is mostly driven by it’s promoters/founders, it’s known mostly in the promoters’ circle of friends  and is yet to grow and have an independent existence of it’s own. Once the business has firm grounding and more people start nurturing it directly or indirectly the pace and scope of its growth depends on how the core group of promoters loosen their strong ties with it.

Essentially it’s all about loosing the tight control and dependency that once the business had on its promoters because these factors now become the limiting force in its growth. The conflict that thus arises is a peculiar one in which the promoters still want to be involved as much as they were some time back in almost everything related to the business, while the business itself strives to outgrow its promoters. This is the stage where like a growing child the business needs to venture out, meet new people, develop new relationships, try new and different things not necessarily within the scope of its founders, in short this is the stage where the business needs to start getting a life of his own.

For some businesses it might mean raising funds, for some it might mean getting more people on board (not necessarily as employees who merely execute the promoters plans/ideas) and outsourcing a part of your business to someone else. The idea of loosing control is what troubles most promoters but the hard fact is that in order to make your business grow beyond you, you need to loose some control and this is what smart people realize.

The goal rather than trying to have your business as integrated as possible with its founders should be to let it loose as early as possible as only then the business can have a life of its own and it can grow into something big, much bigger than its promoters.

TiEcon Delhi 2009: Of,By and For Entrepreneurs

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It isn’t often that you get a chance  to listen to the likes of Alok Mittal and Pramod Bhasin and TiEcon is one of those very few platforms that offers you a chance to not only listen but also to interact with successful entrepreneurs and connect with them.

On 18th and 19th of September I attended my first TiEcon at Delhi’s Taj Palace. Being a first time attendee I wasn’t really sure of what to expect from the event which looks as serious(boring?) to a 26 year old as it can be but thankfully I gave it a try, for it was well worth it.

Five minutes into the registration I happened to bump into Amit Agnihotri (Director-Exchange4media) and there was no stopping to meeting new and interesting people. As mentioned in my previous post I was invited to the conference as a blogger and as it turned out we were to register(and enjoy some privileges) as press which included reserved seats in the second row, dedicated room with continuous beverage supply etc.

press badge

Day 1 had quite a few interesting and relevant panel discussions on

  • Starting Up – Is there ever a right time?
  • Biggest “Marketing” Bang for the Buck
  • Smart Innovation

It helped that the panel members were experienced entrepreneurs and professionals from big brands like Pepsi, Samsung and Microsoft.  The session on Smart Innovation led by Prof Anil Gupta was particularly interesting. It was wonderful to learn about various innovations happening in the country at the grass root level.

In parallel to the main sessions/panel discussions there were small ‘Guru Sessions’ happening in another hall. These sessions had 2-4 VC’s or Successful entrepreneurs answering questions to a small bunch of 25-30 people. These session due to their small size were more personal and gave the attendees a very good chance of networking with the speakers.

If you thought the event was all about successful people sharing entrepreneurship gyan with young entrepreneurs or wannabe entrepreneurs, you couldn’t be more wrong. While learning a thing or two from seasoned entrepreneurs would definitely be on the agenda the real deal was NETWORKING. Acting on the feedback from last TiEcon the TiE folks had smartly booked a separate hall(or two?) for just networking and there were other small sessions happening in parallel to the main panel discussions. So sitting through a session which you aren’t finding interesting for whatever reason is not mandatory and there are about 5 other halls where you can go and randomly bump into someone and get talking.

In just a matter of minutes you can sense the fact that TiEcon 2009 was designed to facilitate networking and to be honest it did the trick. A look around any hall will confirm the same, you could see numerous 2-5 people groups scattered across the Taj Palace(even in the Lobby) interacting and/or exchanging business cards. I too tried a bit to meet some new people and ended up collecting some 40 odd business cards(gave lesser cards than that).

business cards collected at TiEcon

The exchange of follow up mails has begun, let’s see where things  reach eventually.

All in all TiEcon Delhi 2009 was worth every bit of energy and effort spent. Shall look forward to the next years conference.

Equals in Business ?

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Most people start their businesses in partnernships/collaboration with some one they know. It could be a family member, friend, relative or just a known too. Trust is the first thing that people look for before getting into a venture with other things being what the other person brings to the table; money, connections, skill set etc. It’s commonplace to find businesses being run in a fashion where one or more partners put the money(or maybe contacts) and other(s) put skills and effort(or maybe contacts).

Due to inherent nature of the factors in place(time, effort etc), things get a bit difficult at times as contributions start to vary from what they were initially agreed upon. For example: If two people start a business with one person putting the funds and infrastructure and the other bringing in clients and contacts needed to get the job done. Now in this case it’s easy to quantify the funds spent on infrastructure and other activities but it’s a bit difficult to quantify other inputs like efforts, time spent etc. What further makes the puzzle difficult is when both partners feel they are doing their share of the job as initally agreed upon.

A situation like this can easy reach a deadlock with both parties proclaiming to be doing their bit of the business. What further makes matter worse is if both the partners have agreed upon equal share in the profits. The matter gets really complex if  say the guy who was supposed to get business and contacts with his effort isn’t doing his part efficiently but believes he is doing it right and thus deserves and equal share in the profit(which they make due to the efforts of the other partner who was just supposed to put funds for infrastruce etc) as mutually agreed upon initially.

Human Ego is another factor in play in situations like these as even though a person might know that he isn’t putting in the required effort in the job but his ego will prevent him from accepting it and agreeing to get an unequal share in the profits. I’ve had a few direct and indirect experiences in this regard which have forced me to think of a way to reduce the possibility of such situations.

A couple possible solutions that I could think of  are

1) To partner with someone who is as equal as you are

If both partners are equal in most respects like finances, contacts etc then I think the scope of running into situations where  one feels the other isn’t doing enough is reduced. By quantifying one’s contribution in terms of money, contacts or other resources, the factors which could cause confusion/dissatisfaction are reduced. Also, I feel with equal partners it’s a bit easy to find out and accept if one isn’t doing his bit properly

So it’s a good idea to find out in the start what the other person is bringing to the table and ensure that it’s not too high or too low for your contribution.

2)  Decide on a profit sharing model based on one’s contribution:

In case of partners with unequal inputs, it’s a good idea to decide on different profit sharing models based on situations with varying contributions. For ex:

a) For every deal where person X does this and this and person Y does this, X gets 66% of the profit and Y gets 33%
b) For every deal where person X does this and person Y does this and this, Y gets 66%  of the profit and X gets 33%.
c) For every deal where person X does this and this and this and Person Y doesn’t do anything, X gets all the profit and vice-e-versa.

I feel predeciding things like revenue/profit sharing in various situations where there’s a possibility of unequal contributions will serve as a base and reduce the number of potential conflicts.

What do you think?

Social Media in India: Bigger me or Bigger WE ?

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This post is a reply/comment to Gaurav Mishra’s post .

Before starting I must admit that Gaurav has done a great job in compiling and categorizing the list. I mean what are the odds that any individual or company/agency mentioned in that post knew about all others ?

All it takes now for any web company to become a social media company is just adding “social media marketing(smm)”  in their list of services offered or probably opening a Twitter account and following everyone mindlessly, but this is just the beginning. These are truely interesting times as we are not only observing but also shaping the growth curve for social media industry(If I can call that) in India. Our approach towards the core domain as well the business and social aspects of it will determine how things take shape.

By observing the figures(25-30 agenices in 2008 and 35-60 in 2009) it’s easy to slip into “The Pie Fallacy“, but as Gaurav rightly points “we haven’t even scraped the surface yet”. Social Media is yet to percolate into the way our organizations work.

While most Indian brands are still apprehensive/unsure about social media, those who’ve taken the plunge are still experimenting and trying to figure out what to make of it. Non Profits and Government are largely untouched by the social media wave. It is quite some time before Corporates start realizing what’s at stake if a social media disaster happens or individuals/govt etc learn how to handle social media with care.

What we face now is a classic “Whether or Which Dilemma”  and we need to pause for a minute and ask ourselves

“Are we trying to make the market bigger, or just grow our share?”

There are two ways to it.

1) Everyone just thinks about themselves and if their share is getting bigger or not(which’ll eventually lead to crab mentality)
2) Everyone tries to make the market bigger and in-effect making every/deserving one’s share bigger.

What’s interesting in the case of Social Media is that it’s about YOU or We and not ME.

The Scope of both individuality and cooperation in this space is immense. All that needs to be figured out is if,

You want to work towards a bigger ME or a bigger WE ?

because  “He who has a strong enough why can bear almost any how.”

Activism 2.0

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When we change the way we communicate, we change society – Clay Shirky

Amongst the things that’ve changed since the advent of social software/social media is Activism. The ease with which new groups can be formed and action coordinated among its members, has changed the face of Activism completely to Activism 2.0 as we call it. Except for starting and end points everything has changed and changed drastically. Here’s a really old news item about online protest. Consider these examples of Activism 2.0

Second Life Strike Against IBM: One month after a virtual protest staged in Second Life with almost 2’000 avatars demonstrating on IBM islands, a new contract with IBM Italy has been signed.The new agreement, which still needs to be approved by the IBM Italy workforce, reinstates the performance bonus that was cut unilaterally by IBM Italy management.

Facebook Group Spawns Protests in 185 Cities: A Facebook group mobilizes millions in anti-FARC march.

Mass Virtual Suicide in China to Protest Game Limitations: A group of World of Warcraft players in China committed mass suicide. They wanted to draw attention to the latest restriction on their liberty: The same government agency that censors newspapers and bans books had just mandated a system of disincentives to limit the number of hours per day they spent playing online games. In the aftermath of the public outcry (and virtual die-ins), the Chinese government announced that adults could play MMORPGs for as long as they like.

These are some of the cases of Activism 2.0 but they give you a sense of the scope of this sort of activism and the possibilities that it has. A few years who would have thought a virtual mass suicide would have got even noticed, let alone letting a goverment to change it’s policy ? or who would have thought you could arrange a real protest involving millions of people withouth ever meeting them in real life before ?

The activism isn’t just limited to serious/political stuff, a quick search of facebook or social network of your choice will lead you to lots of things like petition to get McDonalds to do deliveries, or petition to get K.F.C to do door deliveries.
The possibilities with social software are immense and the pace at which their usage is spreading, further increases their scope, but what is it about the tools that really puts Activism 2.0 way ahead of its predecessor ?

Ease of group formation: Getting people together hasn’t been easier. Thanks to social software people can get together a lot easily and faster. Unlike in real life where a lot of effort, time and resources are needed to spread the word and get people together, with web the cost(time, effort and resources) is minimal.

Critical Mass: Due to the popularity of social software(Flickr,Wikipedia,Blogs etc) the available audience is hugh. You just have to start doing the right things and in no time you can reach out to people who can relate to your cause.

Sans Frontiers: Not limited by geography is another positive aspect of Activism 2.0 which makes it highly likely to spread to other areas where it would haven’t reached or took long to reach had it being an offline initiave.

Ease of coordination and collaboration: Because of really low transaction costs and real time updates it’s a lot easier to coordinate a large group of people. Since most of the popular tools are free and have inbuilt feature that support group activites, it’s really easy to share real time updates and collaborate.

Visibility: Unlike in it’s early days the disconnect between online and offline worlds is a lot less so a purely web phenomenon isn’t restricted to web only and starts spreading in offline world. The huge possibility of transition to real life is also an incentive to start with virtual protest.

Here are some the commonly used tools for Activism 2.0

1.) PetitionOnline
2.) Ning
3.) GoPetition
4.) Facebook
5.) Twitter
6.) SecondLife
7.) MySpace
8.) Blogs

List of online activism(of sorts)

1. Support The Monks’ Protest In Burma
2. Facebook layout protest
3. GasPriceProtest
4. Online Protest over 2012 logo
5. Candle4Tibet
6. AmazonFail
7. G20 summit protesters use Twitter, Facebook and Social Media tools to organise demonstrations
8. SF Activists use Twitter to coordinate war protest
9. Inside Moldova’s Revolution
10. StopThePikeHike
11. Cyber Demos Protest Online Censorship
12. The New Zealand Internet Blackout
13. Facebook protest forces interest rate climbdown
14. Nude art clothed in protest against China’s Internet crackdown
15. Petition to LinkedIn

So what do feel Activism 2.0, how do you see it changing in times to come ?

Domino’s Reacts, Finally !!

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It’s been a few days since that appalling video of Domino’s employees tampering with food at their outlet got attention of social media users and started spreading in a viral manner. A crisis like this can easily get worse if things are not handled correctly and in a timely manner but luckily(mostly) for Domino’s that’s not the case. Despite the huge wave of disgust that the video generated, it feels like things are under control now and the negative buzz which was generated will subside in the next few days.

While we tried to discuss what could be done to handle a social media disaster let’s see what Domino’s actually did and is still doing for damage control post this Social Media fiasco.

1) Initiate action against the culprits:
The folks at Domino’s were quick to realize that “actions speak louder than words” and thus their first step was to initiate an inquiry into the matter and punish the guilty. Not only were the employee involved terminated from their jobs, they are now in custody and face felony charges.

2) Stop the negative content from spreading:
Stopping new people to talk about negative content and trying to control the spread of negative content should be next on the agenda. Domino’s got this right(though it took some time) and got the video off YouTube.

dominos_gone

3) Participate in social media conversations:
Domino’s guys were decently quick to realize that they were getting a lot of bad PR in Twitter and thus they jumped into the scene by creating an account on Wednesday afternoon and started engaging with disgusted people. This works well for various reasons including pumping out positive things which otherwise don’t spread that virally as the negative one’s.

dominos_twitter

There is nothing more important or sacred to us than our customer’s trust

While the firefighting efforts had started on Twitter, Domino’s guys opened another front on YouTube by posting a nicely drafted public apology by Patrick Doyle, President of Domino’s U.S.A. The apology helped in re-affirming brands commitment towards it’s customer’s trust. Patrick also mentioned the steps they plan to take to avoid future happening of any untoward incident like this( sanitizing stores, tighter recruitment process, daily audits etc)


While Domino’s did open communication channels on a few Social Media Tools they didn’t announce anything on their official web resources and didn’t do a press release as they feared this will lead more people to know about this debacle and invite more embarrassment for the brand  said Tim McIntyre, Dominos spokesman. So domino’s websites remain the way they were, as if nothing happened. While I see the point, I would have still preferred an official “what we are doing about the incident” channel.

Update: Domino’s site has an official update for their customers

dominos_site

While these efforts will definitely help in dozing the fire, it will still take a lot of continued effort on Domino’s part to keep the fire from spreading.

For example: It will take them a while to realize that while they have removed the video from YouTube, goodasyou still has that video and a few even gross one’s and some explaining for this(assuming it’s not fake)

dominos_violations

and ensuring that people don’t start talking about other things which can further take down their brand value

The next few days would be interesting, let’s see how the situation stands then.

Social Networks and Q&A’s

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Towards the end of last year I realized that I was reading less than what I was, the year before that and a lot less than what I should have been. I’ve always been very selective about the books I pick to read, mostly because of the time constraints. So for me, finding new books worth reading is quite a serious exercise and this time instead of asking friends personally I thought of asking my online friends across various social networks to “recommend me book(s) to read and tell me why should I read it(them)” and I got some interesting replies.

Which books I choose to buy and read is a separate issue but what’s important is the scope of using various networks to know/learn/ask something. This is the best part of community where you can seek people’s opinions and advice on just about anything. Be it the book you want to read or where do you want to go out for vacations. LinkedIn has come out as a real surprise not only in the terms of number of replies that I got but who replied to my question. Out of the 11 guys that replied on LinkedIn I don’t know even a single one of the them. Does it mean people in my LinkedIn network are not active ? or does it mean that there are more people who pro-actively look for questions and answer them ?

Size of one’s network, how closely/tightly knit is one’s network, how discoverable are such questions to people, how are social actions shared across networks, how well does the platform support conversations are some of the factors that determine how good a social platform can be for asking questions/seeking advice. While some people use Q&A features or similar features on various sites effectively there are some exceptions. For ex: people asking personal questions on LinkedIn or instead of asking a question, wishing people festivals. Needless to say doing such things will not only irritate other users but it will also be bad for your reputation in that community/site. So please use these features and don’t abuse them.

Which one is your favorite platform for asking questions online and why ?

Here are the replies I got

1) Twitter(2):

@zishaanhayath recommended “City of Djinns” and “Midnight’s Children”
@jasdeep recommended “Sea of Poppies”

2) Facebook(4):

Ekta replied “Hmmm for word play and yummy words…read ‘Ground beneath her feet’ by Salman Rushdie. For the sheer thrill, pick up any ‘Star wars’ Yuzhuan Vong series. If you like Indian authors, ‘You are here’ is a must read by Meenakshi Reddy Madhavan its the latest one I’ve read and I think for catharsis, its awesome.”

Saumya said “The Bell Jar by Silvia Plath. It’s brilliant, fascinating, and revealing in many ways”

Vipin recommended “Shantaram”

Manan said “Siddhartha by Herman Hesse is about a man’s spiritual journey. The Google Story is also interesting chronicles the inception and rise of Google.”

3) Kwippy(6):

enigmatic recommended “CELESTINE PROPHECY”

theinfamousgdub said “East of Eden by John Steinbeck. This is the greatest book I’ve ever read. The nature of human agency is examined in an intensly thought-provoking way. It makes ya’ want t be a better person”

“Good Omens/Bad Omens – neil gaiman + terry prachett and a Paulo Coelho. I was pleasantly surprised.=)”  – samantha

moosterz replied “The Pendragon series, if you like fantasy-time-traveling-battle action. xD and a book called More Information Than You Require by John Hodgman, the PC out of the switch ads. It’s an amazing book if you love to laugh” and

“Call of The Wild by Jack London”  was recommended by markdavidson

nikitascene replied ” “The Things We Talk About When We Talk About Love” by Raymond Carver. He’s a master of the short story and a quintessential read if you’re interested in American fiction authors. “Letters to a Young Poet” by Ranier Maria Rilke since you seem to have a poetic soul. “One Hundred Years of Solitude” by Gabriel Garcia Marquez for his mastery of magical realism and his ability to capture centuries in a moment and moments in a century.”

Here’s the link to that conversation http://www.kwippy.com/mayank/kwips/2008/dec/20/172959

4) LinkedIn(11):

Nikhil Wad recommended “Shantaram”

Edward Carrick recommended “The Energy Non-Crisis, by Lindsey Williams”

Martin Thomas recommended  “Terry Pratchett’s Discworld books”

Josh Chernin recommended “Extraordinary Popular Delusions and the Madness of Crowds”, by Charles Mackay”

“Five Point Someone by Chetan Bhagat” said Sanjay Jha

Arvind P replied “I strongly recommend Personality not included by Rohit Bhargava.Just check out the tag line and you will know why you should read it. It has many real life examples with tools to help you out. You may also try “A comedy of errors” a book on project management by Prasanna Kumar. A must read because you are a heading a startup”

Angela Connor said “Small is the new big, by Seth Godin.I am reading it now. You should read it because it makes you think. You will walk away with a million new ideas and this is a great time for that heading into a new year. I find it empowering and quite insightful.”

“English version of the Tamil book “Thirukural” ” was recommended by Virupakshan K

“The five book trilogy Hitchhiker’s Guide to the Galaxy. Sheer British lunacy at its best. Answers the questions about the End of The Universe and Life, The Universe And Everything. (The answer is 42, but the question is not what you might expect…) Also introduces you to Wonko the Sane and Slartybartfast. And Zaphod Beetlebrox. And Ford Prefect. (Mos Def is not the perfect Ford Prefect, by the way…) Fun to read, impossible to comprehend and you will never leave home without a towel” came from Bill Wright

Sumana Harihareswara replied “Ursula K. Le Guin’s The Dispossessed and Left Hand of Darkness. I taught the latter in a sci-fi politics class. Classic feminist/political what-if sci-fi about understanding the Other and power structures. A Midwife’s Tale by Laurel Thatcher Ulrich. Ulrich explains the cryptic diary of a colonial New England farmhouse wife and midwife. Combines the most gripping bits of “Little House” with historical analysis. The Bug by Ellen Ullman is the greatest novel about QA that I’ve ever heard of. It’s excellent, suspenseful, evocative, emotionally accurate, and technically plausible. Salon has an excerpt you can read online: link below. And The Curious Case of the Dog in the Night-Time by Mark Haddon is a mystery, a sympathetic portrayal of an autistic teen from his point of view, and an adventure story all in one“

Link of the conversation: http://tr.im/7g65

Internet campaign of BJP’s L.K Advani

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Blogosphere and Twitterville are abuzz with the news of recently launched blog of  prime ministerial candidate Mr L.K Advani of the India’s opposition party, BJP.  Be it the Obama effect or something else, it’s good to see Indian politicians starting to use Internet actively.  Clearly, BJP is coming out stronger and smarter when it comes to making their presence felt on the web as compared to the Congress.  Also, there seem to be an aggressive effort in marketing Mr Advani on the internet too. Lets see how Mr Advani and team are using various social media tools and services to spread the word.

1) Personal Web Site: The website http://www.lkadvani.in/ as Gaurav Mishra notes, was launched on November 8, 2008.  The site is much better than the kind of sites we’ve seen in the past . Not only does it look better, it is also well conceptualized(though there’s nothing out of the box yet).
Things worth noting about the site are
a)  Comprehensive about and background page(s): This is very important for those who want to know more about the leader and/or the party. That said, the site offers a lot of relevant information.

b) Forum: The site also has an active in house forum, with a couple of threads having more than 100 posts. Having a forum is very important to organize a loyal community around the social media object in question. If handled properly a forum like this could grow really big and attract lots of politics enthusiasts engaged in various sorts of discussions. What remains to be seen is if Mr Advani, himself takes part in this forum.

c)  Blog: A blog in another way to share your views/opinions and engage the community. A few questions that comes to one’s mind immediately are,  who writes the content ?  how open are they to feedback/criticism ? and who replies to the comments i.e engages in conversations ?
Since the blog is just a few days old, its difficult to answer these questions now.

d) Recent activities: It’s good to see, details about his standing and statements on currently relevant issues on the home page of the site.

e) Open to suggestions/feedback: There’s good enough and visible focus on asking for user feedback and suggestions. How they are dealt with it however is a separate issue.

f) Alerts: Email and SMS alerts about breaking news. Sharing things first with the community is a great thing to do and it gives people enough incentive to subscribe for these alerts.

g) Share with friends: The site also lets you invite your address book contacts and contacts from various social networks like Facebook, Orkut and LinkedIn.

2) Google Adwords Campaign: Though this doesn’t come under social media per se but there is also an active Google adwords campaign, not just for keyword search but also contextual advertising. Smartly enough they’ve even bought ads for keyword “congress”. So if someone searches Google for “congress” they’ll be seeing an ad like this

Some other keywords and phrases bought are “l k advani”, “lk advani” and bjp. Incidentally SBI folks are even smarter for they too bought ads for the keyword “l k advani”. Here’s what their contextual ad looks like


Apart from the above mentioned there also some properties on the web some of which might be official, like the Facebook fan page.

These are some of the aspects of Mr Advani’s internet campaign that I could discover. The campaign is focussed more on depth than on width for now and that’s the reason there’s a lot of focus on the website and almost zero focus on other social media tools. A couple of interesting and simple things they can do are

1) have videos of his speeches uploaded under an official youtube channel, so that more people can see them and know more about him and his viewss.
2) Have an option to vote for or against his stands on various issues. This could help them understand what’s the popular opinion for netizens about his stands.

Even if they decide to focus on just the site without doing anything fancy, they can get a lot of attention and earn goodwill by just spending more time conversing with the users/visitors.

Mr Advani’s experiments with the internet should serve as an example for other politicians from India, especially the younger ones and hopefully 2009 will see more politicos finding their way to the internet.

Keeping track of Indians into Social Media

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I’ve been wanting to know for a while who all from Delhi and rest of India are into Social Media and what are there interests/specialties. Since there isn’t a way to find out who all are into Social Media from India, I am compiling a list. This list will be helpful in finding out people who share interests in social media and connect us better.

If you are a Social Media junkie, add your details to the list: http://tr.im/2niw and if share with others who you think should be a part of this list.