Tag Archives: adoptapothole

Adopt A Pothole: A Refreshing Yet Impactful Social Media Campaign from Apollo

While browing my twitter timeline, I stumbled upon a link about ‘Adopt a Pothole’ Clicking the link was totally worth it. “Adopt a Pothole“, is just as it sounds. Simple, Impactful and Social.

What is Adopt a Pothole?

Know of the potholes around? Want to fix them?

1. Start clicking pictures and upload them on http://adoptapothole.in/.

2. Get your friends (25 at least) to support/vote for them

3. Apollo Tyres will fix all the potholes with 25+ supports

adoptapothole

 

 

Adopt a Pothole is a refreshing example of using Social Media for creating connections,increasing brand recall/awareness and having an impact.

The Good

  1. Simple Idea
  2. Addressing a relevant pain point (apt for the brand and meaningful for the consumers)
  3. Low hanging fruit for qualification (just 25 supports)
  4. Inherently Social and Viral (Invite your friends to get your adopted pothole fixed, they can then invite you and others to get their adopted potholes fixed)

The Bad

  1. The site design/usability isn’t all that great. Lots of scope of improvement here
  2. Social Pluggins etc could be used better to leave more imprints on facebook/twitter etc.
  3. Very little engagement on the website. Despite checking it after gaps of 12+ hours, looks like nothings changed and all the data is static

 

From the looks of it, there isn’t much planned to spread the word about the campaign. I assume that the agency in question would be plastering the web with banner ads but a lot more could be done to increase the reach. Basic stuff like having a blog, sharing videos of work being done, user testimonials could be done.

How do you find this campaign? Let me know if you know of another interesting campaign using Social Media