In a recent development(or is it?), LinkedIn and The New York Times have joined hands for a tie up. I stumbled upon this while surfing NYT and a few clicks revealed how it works. Here’s the deal for you.

Linkedin members will have an option to be served customized headline feature on Business and Technology article pages of  NYTimes.com that’ll comprise five latest stories from NYT. For ex: someone working in biotechnology sector will be served latest news from that sector.

Here’s the story in a few pics

via NYtimes.com

via LinkedIn.com

An article on NYT

on clicking “what’s this?” on the right side in

“five stories” based on my LinkedIn profile