It’s not uncommon for MNC’s like IBM , TCS to part sponsor a medium or large scale event in India related to bloggers, techies or social media guys but there’s a new trend in the offering. Off late companies(especially product ones) have started to reach out to their target audience(bloggers in most cases) by not just sponsoring a third party event but by organising events exclusively for their target audience. A couple of weeks back Nokia organized a bloggers meetup in Gurgaon’s Trident Hotel to reach out to bloggers and share more about their latest model N97.
On the same lines Lenovo organized a bloggers(tech?) meet yesterday at All Sports Bar,CP. The meet was aimed at spreading the word about newly launched line of products by Lenovo and giving the bloggers an opportunity to check out the newest models of laptops/all-in-one’s and learn more about them from the company folks directly.
“Engagement”, said Lenovo’s product manager is what sets small/niche meets like these apart from generic medium to large scale events and as an attendee I couldn’t agree more. With more than 6 people to attend to a dozen bloggers not only everyone got sufficient attention and information about the products, we all got a chance to explore the products, test them out and learn a thing or two otherwise.
It’s nice to see PR evolve to the Social Media circles in India and would be interesting to see how things go from here.