Twitterverse is again abuzz with news about another Pizza maker but luckily this time it’s not for some negative news. The brand in question here is PizzaHut and the news is that PizzaHut has posted for an opening on their site for a Twintern(wondering how they came up with that word).
As per the requirements posted by the company, the Twintern would be closely working with PR team and would be responsible for maintaining and growing their social media presence, monitoring social media tools and doing PR outreach for the company. While most people(read Twitterers) are visibly excited about this piece of news there’s more to it than “Oh, somebody’s getting paid for Tweeting and Facebooking, that’s uber cool”.
David Teicher raises some valid concerns while trying to figure out the motive behind this move. This move clearly has to be motivated by the recent Domino’s Debacle but is reacting in this way a wise thing to do ? Few things that immediately come to one’s mind
1) What’s the strategy behind this move ?
Social Media is not just about tools. Jumping straight to a tool without having a clearly formulated strategy is a big NO.
2) Is it really right putting a college student on the drivers seat ?
Making him/her their official SM spokesperson and giving him/her unparalleled access to marketing strategies doesn’t quite sound right.
3) Who will supervise the intern’s work ?
There needs to be someone senior who has to take care of the intern’s work profile and how is he/she handling it. Given the niche nature(at least in PizzaHut) of the job I am not sure if there will be any approriate senior(with social media expertise) to supervise his/her work.
From the looks of it, this seems more like an experimental move, probably driven from the PR department to leverage the situation and get some traction in social media circles. As expected, there has been a rise in the mention of “PizzaHut” in Twitter since the news came out.
Whatever the case maybe, this move will boost confidence of others who were contemplating jumping on the social media bandwagon and also give a tiny ray of hope for those millions of Twitterers, that they too can one day get paid of posting updates on their favorite service.