It’s not uncommon for MNC’s like IBM , TCS to part sponsor a medium or large scale event in India related to bloggers, techies or social media guys but there’s a new trend in the offering. Off late companies(especially product ones) have started to reach out to their target audience(bloggers in most cases) by not just sponsoring a third party event but by organising events exclusively for their target audience. A couple of weeks back Nokia organized a bloggers meetup in Gurgaon’s Trident Hotel to reach out to bloggers and share more about their latest model N97.
On the same lines Lenovo organized a bloggers(tech?) meet yesterday at All Sports Bar,CP. The meet was aimed at spreading the word about newly launched line of products by Lenovo and giving the bloggers an opportunity to check out the newest models of laptops/all-in-one’s and learn more about them from the company folks directly.
“Engagement”, said Lenovo’s product manager is what sets small/niche meets like these apart from generic medium to large scale events and as an attendee I couldn’t agree more. With more than 6 people to attend to a dozen bloggers not only everyone got sufficient attention and information about the products, we all got a chance to explore the products, test them out and learn a thing or two otherwise.
It’s nice to see PR evolve to the Social Media circles in India and would be interesting to see how things go from here.
Delhi’s second tweetup/bloggers meet happened on Saturday evening at Incube’s nehru place office and I was one of the speakers. Like last time’s meetup at C.P It was organized by the Delhi bloggers bloc with Priyanka aka Twilight Fairy co-ordinating the event. The last such event I attended was the social media camp/meet that happened a couple of months back in Gurgaon.
It was good to meet friends and people whom I had just known by their online identities. The event was nicely coordinated and managed to attract 30-35 attendees mostly bloggers/microbloggers. The audience was a mix of beginners and intermediary level social media enthusiasts. Gautam Ghosh started the event with a discussion on Twitter & its various uses. It was a free flowing discussion and he nicely touched various aspects of twitter and its tools amongst other things. After Gautam it was my turn to talk about kwippy.
The talk that I gave had two parts, the first being “WTF is kwippy”. Taking forward some of the points that were discussed in the previous talk I discussed the following what exactly is kwippy, how it started as a status message aggregator, how we are handling conversations, people behind kwippy and kwippy’s community.
It took a while for people to get in sync with all that was being said but the demo of the app helped in putting things into context much better and easier. I picked up one of the ongoing conversations on kwippy started by thepete to show a sample conversation and how conversations on kwippy can stay active for days.
Second part of the talk was on how kwippy is different from twitter. On hindsight I should not have made this comparison and got the topic changed because when we talk about conversations there’s nothing common between the two as compared in a previous post here. No offense but I’ve always wondered how come people who’ve been using twitter for long don’t really get what @reply there means. Every time I tell people @ links to that person’s last reply and not the tweet you replied it for, they seem to simply refuse to admit it first and get perplexed. It was good to see people asking all sorts of questions ranging from the technology behind kwippy to the holy grail of social media sites aka monetization.
The next discussion was by Priyanka about copyright issues and her recent experience(not so nice) TOI believes flickr is for flicking and am sure It would have raised some awareness amongst the attendees and maybe left a few wishing for a similar experience to earn some extra buck 🙂
The last topic of the event was on bill of rights by Kumar Rahul. It was another interesting discussion which raised some important questions about user rights on web.
I enjoyed the event throughly and it was worth an hour n a half’s drive from my place.