Facebook Ads are something despite trying my best I find myself unable to ignore. In fact I think my eyes are now always on a look out for conspicuous ads while I am on Facebook, and that’s how I noticed this ad
It’s not often that you get too see an ad like this one “Ashutosh Gowarikar is searching for an actor to play Siddhartha/Buddha. If you are male 20 to 30 years of age then audition now!”. This sure looks interesting. On clicking the ad you are taken to http://www.buddha-movie.com/
where you can find out some basic information about the film and fill up a form to apply for auditions.
This is a really simple and innovative use of using the online medium (mostly Social) to solve a problem(finding new talent) and generating a good buzz long before the movie gets on the floor