YT ads promoting the sale
#2 Midnight on the day of sale
As per Myntra’s twitter account, they were updating the offers
#3 Morning of the day of sale
Front double page ad on HT Delhi
#4 Minutes after the sale begins
Push notification to their app base (along with emails and sms)
#5 Few hours into the sale
User Accounts (some say IPs) on both app and web were blocked for 30 minutes from making any request to the site
#6 Less than 12 hours into the sale
#7 A little over 12 hours
If the sequential order numbers of Myntra is anything to go by, the order id increased by over 1L in the first 2 hours of the sale.
Time – 9:42 AM, Order id: 70303245
Time – 11:42 AM Order id: 70425987
Run rate: 60k orders/hour (16.67 orders/sec)