Tag Archives: trending

Twitter Marketing, or Spamming ?

Twitter being spreading like wild fire is under a lot of experimentation for marketing and since there isn’t a way to advertise or sponsor stuff “Mentions in Tweets” is the way to get eyeballs along with “Treding Topics” and a few other things. Also, since the trending topics started appearing on every user’s home page, the desire to find a spot among top 10 has soared.

Want to get visibility on Twitter ? Get trending, and the way to be trending is by having enough mentions in tweets.

Add this desire to be mentioned in as many tweets(interesting or boring, happy or sad, sensible or nonsense, related /unrelated to the product or company) to the fact that most people will do just about anything to win something for free (especially if it doesn’t ask them to get up from their chairs) and you get a viral campaign like moonfruit‘s.


Apparently there was a similar campaign by SquareSpace a month back but it failed to make it big because it wasn’t offering the phone but a $199 worth gift certificate but I am not complaining as atleast with SquareSpace’s campaign I got saved from the heavy spam attack that Moonfruit campaign led to.  For me the moonfruit campaign is no different from one of those spam attacks in which people randomly started adding some keyword in every tweet, which eventually led to those topics/keywords being in the trending list.

It’s not that I hate all twitter campaigns, for ex: I appreciate Tweetboard’s campaign, asking people to request for Alpha accounts for their service by tweeting(just once) in a given format instead of submiting their email id’s



Now that’s a creative and non spammy way to market using Twitter.

Getting back to #SquareSpace and #MoonFruit campaigns, I’d say this isn’t a particularly good way to market because

1) It’s spammy and so all over the place. More than liking I’d hate if everyone in my stream started putting a random keyword in their tweets. There chances of winning something are a lot less than chances of loosing a few followers/friends. I certainly wouldn’t appreciate my company name in tweets like this


2) It’s not a scalable model:  While SqureSpace, MoonFruit and a few more might be able to get some eyeballs because of these campaigns I strongly believe this won’t be a scalable/easily followable model as if more companies start doing this then we’ll  have  a spoiled twittering experince and almost all the trending topics would be full of these promotional keywords which certainly won’t be liked by Twitter and it’s users and would invite some fixes to avoid such things, which’ll in effect led to a reduction in such campaigns.

3) I doubt if there’ll be significant value addition due to such campaigns: Though some of the statistics could look great after such a campaign I doubt if there’ll be a real value add for most companies that do such campaigns. For ex: I doubt if there’ll be a significant increase in moonfruit’s business or more people will start interacting with @moonfruit etc. Most probably the gift hungry crowd that gathered at their doorsteps  would move to a new free gift location in no time, shattering their false hopes.

That’s how I feel about various marketing campaigns on Twitter, what do you think about them ?

The Great Twitter Spam Attack

You know something isn’t write when #hiring is a trending topic on Twitter, especially when it’s Recession Time. That’s indeed the case. A quick click on the keyword confirms that, here’s what the search page of #hiring looked like


Out of curiousity I checked out the search page for the next trending topic i.e #tweemyjobs and here’s what I got


and this


Yes, these two trending topics have been compromised/rigged/spammed and apparently there isn’t a genuine reason for them to be popular except for these bots. Also, if you take a closer look at the tweets here you’ll realize that the words contained in the kwip match the trending list, one for one. HOLY SHIT !! The whole trending list has been screwed badly. So as I write this post millions of users will be seeing the list of engineered topics spammed into attention. What this means is that it’s damn easy to turn the trending list upside down.

Thinking about this makes me wonder how come there aren’t any checks in place to catch hold of such things and control them ?


Not only this, there are other(un-related) people who also want to cash in on the eyeballs the trending topics get and to attain that goal they start using trending topics randomly in their posts to earn some extra clicks. For ex: the one’s here


Screenshots of searh results for other trending topics dollhouse, wolverine, imax and giro

Sad but true, the integrity of  Twitter’s trending topics has been screwed.
Let’s see how this incident effects the bigger picture.

ps: excuse me for these hatrick posts on twitter, it’s just a coincidence and twitter got lucky