With more and more people from India jumping the Social Media bandwagon, local brands are not standing on the edges anymore and have slowly started to test the Social Media waters. Reliance Mutual Fund seems to be a new kid on the block. I happened to get the following mail from them yesterday
“Accept Button”?
Curious, I tried to check out what they had to offer and here’s what how things stand. The link takes you to their MF site that has the same icons in the tiniest size possible in the most invisible place possible
And here’s what you get when you click the icons
Facebook:
Twitter:
Orkut:
These screenshots pretty much tell the Social Media story for Reliance MF, which is so typical for most companies that are trying to be there but are no where near the optimum experience. It will take them some time and effort to understand there’s more to Social Media than reposting links and hopefully they’ll get hang of things before they run into a Nestle Like crisis
