If you are a blogger from a metro Indian city with decent online presence chances are you might have been contacted for some brand sponsored blogger meet or the other. While I am not sure about how things stand in other parts of the country, Delhi is definitely seeing a lot of activity on this front. The PR firms and Social Media agencies are increasingly going all out to woo the bloggers to help them spread the word about their clients new product, service etc. Given the fact that me and my fellow blogger friends get invited to an event/meetup every ten days you can imagine how things stand today and where they can go from here.

While being a Blogger and Social Media guy I am quite happy to be a part of the new scheme of things but I am not exactly happy with the way ‘Bloggers are being pitched’ by PR, Blogger relation firms and Social Media agencies and I am not alone in feeling this way about the way we are approached and followed up.

While a lot has been said about this already. I’d like to share a quick list of Do’s and Don’t s for approaching us (Bloggers) and hope the local agencies/individuals will learn a thing or two from it and in turn make things better for everyone involved.

The below mentioned list is for people who want to do their jobs better and are willing to make an effort for the same. So if you are one of those lazy guys who don’t want to make an effort, skip the post.

Don’ts:

1) Don’t Send Bulk Emails/SMSes: While it might be the easiest way or the only way you know of to send email to a dozen folks, it is counter effective. Such bulk emails trigger the spam alert which I am sure would be the last thing you want. Also, being personal in your emails shows that you have spent some time on those emails and most bloggers would appreciate that. If you are new to the job or need to further fine tune the sending email bit, you can checkout ‘5 Tips for Writing Better Emails‘. The same applies to SMSes also.

2) Don’t Spam: Contrary to what you might think, sending multiple emails or smses about your client’s product or the agenda/reminder for your meet don’t guarantee any results. If I am interested in learning more about your product I’ll ask for it and the same goes for attending the meet or reviewing the product. If I am keen to attend the meet I’ll attend it, sending me reminders every 2-3 days. Bombarding me with information about your product/meet might make me lose all interest.

3) Don’t Instruct: I am not sure how it works with journalists but telling bloggers what they should and shouldn’t write isn’t the best thing. Giving them pointers or sharing key points is good but telling them you should write ‘this’ or you can write ‘that’ isn’t.

4) Don’t Act Desperate: Yes, it’s plain stupid when PR/Agency folks start acting desperately to ensure a bloggers attendance or getting them to write about something. If a blogger finds your event interesting and they can fit it nicely in their schedule they will attend  it, asking them to send a cab or pay for conveyance generally doesn’t help. Similarly asking them to test a product or share it with their friends multiple times ends up doing more bad(though not easily visible) than good.

Do’s:

1) Know the Blogger: It might sound obvious but I am sure most people who approach bloggers have almost no clue about them. You need to spend some time researching about the person behind the blog. The least you can do is to find out some background of the person and what he/she likes to write about.
It helps you to verify if the blogger in question would be interested in learning/reviewing your client’s product.

2) Plan Reasonably: This is another aspect that needs some fine tuning. Bloggers are people too and majority of them(at least the one’s I know) are not full time bloggers and don’t make their living out of just blogging. Some have 9-5 jobs, some have businesses to run and thus a bloggers meet scheduled in the middle of a work week and that too in afternoon is unlikely to find any takers and pestering ‘em won’t help much. So it’s a good idea to take these things into consideration before planning a meet.

3) Build Relationships: If you are serious about your job and are thinking of long term associations you should definitely spend some time and effort in building relationships with bloggers that you’d like to involved with. Assigning blogger(s) to an individual is a good way to approach this unlike anyone from the PR firm emailing or calling any blogger at random. My response would definitely be better if I know the person approaching me beforehand and have had interactions with them before.

Here are some of the links you might want to read

1) http://www.globalprblogweek.com/archives/the_pr_lessons_of_a_.php
2) http://pulverblog.pulver.com/archives/008349.html
3) http://www.toprankblog.com/2007/08/how-not-to-pitch-a-blog/
4) http://www.ogilvypr.com/en/expert-view/7-tips-pitching-bloggers

How has been your experience as a blogger or PR/Agency person pitching bloggers like?

Update: The findings of a Global Blogger Survey done by Text 100 a few months back should make things even more clear for PR folks

Charity: water is a charity started by Scott Harrison that provides clean water to save lives in poor countries. Charity: water has successfully raised $10 million (most of that last year alone) from 50,000 individual donors, thereby providing clean water to nearly one million people in Africa and Asia.

Here’s how Charity: water is using Social Media to be more effective

1. Creating Relationships: Charity: water (CW) is using social media tools like Facebook, Twitter and Tumblr to connect with people who share the same concerns as them. CW also adds value by sharing relevant information and content with their friends/followers in these social platforms. Relationships are the key currency for nonprofits and social media is a great way to build and maintain good relationships.

(Charity: water on Facebook)

With social media it’s also relatively easy to ask people for small contributions or motivate them to volunteer for a task or just spread the word by say putting a badge on their blog.

(Charity: water on Twitter)

2.  Maintaining Transparency: For nonprofits to scale beyond a level, transparency is very important and to some extent the rate of their growth also depends on how transparent they are. In this sense too, social media and nonprofits are made for each other. Charity: water shows donors the specific impact of their  contributions. They post photos and G.P.S. coordinates so that donors can look up their (Charity: water grants naming rights to wells) wells on Google Earth. Come September and they will have a new web site that will match even the smallest donation to a particular project that can be tracked online.


3.  Experimenting with new things:

During Twestival (meetup for twitter users in twitter lingo), charity: water raised $250,000 this spring.

Viral video campaigns by charity: water are also a hit among its supporters and play a significant role in motivating people to contribute.

4. High Stakeholder Involvement:

When was the last time you were asked to by a charity to engage in conversation?

Hmm…Never?

But that’s not the case with Charity: water, during Twestival CW invied donors to get involved by

• Watching four daily short videos of the drilling as charity: water goes from village to village drilling wells.
• Following the drilling updates via twitter.
• Asking questions of the local drilling team via email or twitter. Also, The local charity: water drill team answers the top five questions on video

I’d like to end this case study by quoting  ”communityorganizer20.com”

Charity: water is giving its donors exactly what they want: success stories, videos of the impact of donations, and  information about financial accountability.

If you know of something else  that Charity: water or some other nonprofit is doing to leverage social media, share with us

Got to know about Social Gaming Summit 2009 from Twitter and was hooked on it immediately. The tweets didn’t come often but were pretty interesting none the less. Here’s a summary ala Twitter Style for those who missed the action in real and on Twitter.

You can also download the presentation here. Let me know how you found it

Social media marketing suits the needs for film makers pretty well, especially for low budget films. Social media marketing works for numerous reasons including wide reach(sans borders) and better ROI, owing to lower costs. While Ghajini saw a slew of online marketing activities, bollywood is yet to see an extensive online marketing campaign. Lets see how the guys behind “The President is Coming” have used social media tools for marketing.

Facebook
It was an ad on Facebook that caught my attention. On being clicked the ad leads to the group “The President is Coming- The Movie”

Given the fact that this group is advertised(someone is paying for it) its safe to assume that its an official one. It has about 850 members, one discussion and 45 wall posts. There are a few pictures from the film and some videos(trailers, interviews etc) added by the group owners.

Facebook is slowly picking up as a platform for marketing Indian films but there seems to be a lack of clear strategy(or focus) on how to leverage the platform better. The film’s facebook campaign is top down, like in most cases and has been used just to push content, not to interact or anything else.

The least that could have been done was talking to interested people instead of just broadcasting the content. The content and the information that’s shared could have been a bit more interesting and a fan page would have been nice too.

Website: Apparently there isn’t a website built for the film, or if there is one, its not at all discoverable, which is equivalent to it not being there.

A website though simple, is a must have to share content, build a community and involve/engage the audience.

Blog: No blog either.

MySpace: Myspace has also been used to spread  the word. In place of a website, the main placeholder is the films myspace page

Few things worth noticing about the myspace part of the campaign.
1) “Friend us and write a comment about why you should be a part of the film. If we like it, we’ll contact you directly. Good Luck” reads the profile. This means for one that they started this profile a decent while before the film was expected to hit the screens and secondly it shows an attempt to involve audience.
2) Since the profile’s main page still shows November 28th as the release date, its easy to make out that nobody is really looking after the profile.
3) Content wise the profile is decent, it has a few stills, an audio clip and a video trailer of the film.
4) The profile has been befriended by 175 people so far(though there’s nothing more to it) and the public wall has managed some 14 comments. Once again no involvement from any team member or cast.

Just like it was with Facebook, the attempts at Myspace are either half-baked or poorly executed.

The least that could have been done was to keep the profile regularly updated, interact with audience and share some more information about the film. If this page is used as the main web property for the site, it should have links to other web properties like facebook etc

YouTube:
There are around a dozen different videos on YouTube for the film, ranging from “film trailers” to “behind the scenes” to “press launch” to even “post production problems”. Once again some work has been done in creating and uploading these videos but not much thinking seems to have been done to get the most out of it. Chances of you bumping into these videos are as rare as chances of you bumping into their myspace page, which are to be honest, quite bleak.

The least that could have been done was to make a channel,upload all videos from that account and cross link the channels URL to other web properties.

Imdb: Un-official page without much information and the default poster picture.

The least that could have been done was to create an official page,upload the movie poster and fill in more details.

All in all it seems like a volunteer(and informal) effort by the team members involved with the project, especially the more net savvy ones and thus you can find their imprints across various platforms discussed.

Only if there was a sound strategy in place, things could have been better and effective.

Here’s a nice trailer, apparently made by a fan(as claimed)

You can also download the case study here

1) Why-do-women-crib-about-women’s magazines
2) design-for-users
3) the-art-of-listening in social media
4) Kwippy Link: All Women Want

1) 8 questions to ask before using youtube as a communications tool
2) How Dell is using social media
3) offer scope for employees to exercise their vital powers
4) Kwippy Link: What’s your favorite food ?

It’s been more than 36 hours that India’s financial capital Mumbai is under seize. In the ongoing battle with the terrorists in one of the biggest terrorist attacks on India ever,  Mumbai has demonstrated “citizen journalism“, in the real sense. While the role of social media and its contribution in the current situation cannot be denied but there’s more to it than just that.

What’s true and what’s not ?
What’s original and what’s not ?
Whose genuine and whose not ?

A cursory glance at #mumbai tells us it’s all happening on the web but lets try to not add more noise and rumor

Do NOT
1) Spread something without verifying the source
2) Spread hate against someone or a community
3) Spread information that could be used negatively
4) Say something just for the sake of saying

“social media dispenses gossip as well as truth, see the mumbai stream on twitter search” -  GregoryLent

List of Terror Victims

Critical Take:
Mumbai: flash mob or social media in action?

Tracking a Rumor:
Indian Government, Twitter and Common Sense

Code of Ethics for journalists: http://www.spj.org/ethicscode.asp

Various shades of Tweets:
1) http://twitter.com/jeremyclarke/statuses/1026483093
2) http://twitter.com/mikewhills/statuses/1026358690
3) http://twitter.com/arjunghosh/statuses/1026295741
4) http://twitter.com/Sweetnote/statuses/1026551347
5) http://twitter.com/shahpriya/statuses/1026602197
6) http://twitter.com/kapso/status/1026608870
7) http://twitter.com/skepmod/statuses/1025822277

1) Social Media Outsourcing leads the third wave of Indian outsourcing
2) It’s Always Holiday Season at Kwippy.
3) The Whirled Case Study:
4) Kwippy Link: De-friending horror stories

Whether you are own a company or love a product. Tracking what’s being said about your company, that product or even yourself on the web is quintessential. Quintessential because listening is the first step when it comes to  using social media. Listening to what people(both users and nonusers) are saying about you amongst themselves is one of the most important ways to get feedback for improvement and this feedback is mostly genuine and frank and thus critical.

Here’s a list of tools/services that I use to track the buzz for kwippy

1) Google Alerts:
Google alerts offer an easy and simple way to track what’s being said about something. To create an alert
a) Provide your search term.
b) Choose a type. You can choose from web, news, blogs, groups, videos and comprehensive. Comprehensive includes web, news and blogs.
c) Choose how do you want the alerts, via email or feed.
d) Choose how often do you want the alerts, as it happens, once a day or once a week.

Checkout Google alerts help page here

2) Friendfeed Search:
Friendfeed is an aggregator which supports more than 35 services including Flickr, Google Reader, del.icio.us and GetSatisfaction. A search on FriendFeed can tell if someone shared/bookmarked a blog post about your company or product or asked a question on GetSatisfaction and much more. Here’s a sample search query for FriendFeed search.

3) Twitter Search:
Twitter’s search is a great way to checkout what’s being said about your company/product in the twitter world REAL TIME. What’s even good is the fact the they also offer atom feeds for the search results which you can take home and play with. Friendfeed search and Twitter search will give you some repeats as some people integrate their Twitter account with their FriendFeed account. Here’s a sample search query for Twitter search.

4) Kwippy Search:
Using Kwippy’s search you can track the buzz around you company/product on kwippy. Friendfeed search and Kwippy search will give you some repeats as some people integrate their Kwippy account with their FriendFeed account. Here’s a sample search query for Kwippy search.

5) BackType Alerts:
Backtype is a service that helps you organize your comments that are scattered across the web. Using BackType alerts you can track what’s being said about your company/product in the form of comments. Checkout the alerts page here. Thanks louis for sharing this

We’ve covered tools for web, blogs, news, aggregators, twitter, kwippy and comments. These should be enough to keep you busy but if you still get time and want to go deeper you can try searching other platforms like rejaw, lifestream.fm , identi.ca and more.

This is not it, the sweet part is that you can use these tools in a myriad of ways. For example you can
1) Integrate atom feed of your Twitter search results to kwippy and follow them over your gtalk as mentioned here
2) Integrate your Google alert feeds with kwippy and follow them over your gtalk as mentioned here
3) Get your twitter search results emailed by using tweetbeep

If you’ve been using any/all of these tools, would love to know your experiences.

“Social Media is people having conversations online” – Marta Z Kagan.

This in my opinion is the most simple yet apt definition of social media that can ever be. Once you start connecting the dots you’ll realize that’s indeed what social media is all about. Be it the latest craze aka microblogging sites, conversational tool/services, social-networking sites or any other media sharing site. While the social objects may differ from service to service the end goal for most is to get people talking/commenting around those objects. Since humans are by nature social and love talking/discussing/debating conversations are the ultimate hooks for a site and if done rightly can do wonders to a site’s engagement.

Wait for a second and think what was your last activity on your favorite site ? Mine was commenting on a comment someone made at a friend’s facebook status. Facebook does a great job in providing these hooks to let people have conversations. It started off with a simple wall, then it was user uploaded images/videos and now its status messages. Comment chains on people’s status messages is getting common by the day. According to me any site that needs to grow and be successful needs to handle conversations extremely well and give it all it takes.

Here’s a brief comparison of how some sites that I’ve used/still use handle conversations.

[TABLE=4]

Each of these features/attributes play an important part in the conversation game. People might not realize it consciously but these features/attributes help in forming hooks that keep people engaged to conversations and in effect increase site’s stickiness.

Threaded Conversations make it extremely easy to keep track of comments/replies around an object.

Parallel Conversations is a purely online experience. Unlike real life with the context switching issue you can online have parallel(almost) conversations with someone or a group on different topics. What it means is that its really difficult offline to have conversations with someone on two-three different topics simultaneously/parallely for long but its far easier online(in some services).

No Character Limit lets people express their views/thoughts without any restriction thus enabling proper discussions/debates.

Follow up Notifications lets people stay in touch with conversations they like which in effect means that people are always connected to a conversation and any activity even weeks/months of inactivity can infuse life again. Conversations are now immortal.

Invite People to a conversation lets people invite other people to begin/join a conversation. It helps in the free flow of conversations across the site and making them VIRAL.

Comment Feed lets you own not only the comments on your objects but also on other people’s objects. You can know take your comments and use them the way you want.

We at kwippy have added a new dimension to the equation by introducing the “Invite people to join/begin a conversation feature” to make the conversation mix more engaging.  How have your experiences been with on-site conversations ? What do you think can make conversations more sticky ?