In the age of wii, iphone and social media even Gods can’t afford to stay the same. As people start doing more activities online(the ones they used to do offline) they are spending more and more time online.
Lets imagine Gods themselves felt the need to engage with their audience and started using various social media tools to market themselves. Lets see how it plays and what can we learn from this.
It’s much easier for people to stay in touch with each other online as compared to offline. Not only this, it’s also easier for people to stay close to their favorite Gods online. Plus the internet offers some possibilities that were unthinkable before like say “making friends with God”.
With God himself on your friend list, the possibilities are immense. So don’t be surprised if your Facebook feeds reads :
“Matt Jacob and Simon Taylor are now friends with Jesus Christ” or
“Vivek Sharma and Sai Baba are now friends via the People You May Know tool”
Lesson 1: Fish where the fish are. Social networking sites like Facebook, Orkut, Myspace etc in this case are better options to connect with their audience than say LinkedIn or Friendfeed.
In case you think, making friends with God might be a bit too much(or you fear you’ll loose your online privacy) , you can simply become a fan of your favorite God.
Lesson 2 : Give your audience various ways to connect with you, depending on the degree to which they would like to get involved/connected.
With about 9200 fans, fan page of Jesus is brewing with activity. While most people show their gratitude and express their love towards the God, some people actually want to chat with the God himself and guess what ? Jesus does not disappoint his followers.
Lesson 3: Interact with your audience and small is big.
Lesson 4: Regularly update your web properties and add relevant content. This gives a reason for your audience to come back.
Lesson 5: Don’t oversell. The ultimate goal of Social Media usage is not to sell but to establish lasting relationships with your audience.
These are some of the simple lessons in social media marketing that I could think of from the above mentioned cases, if there’s something else that you’d like to suggest, just drop a comment 🙂
PS: This post is just meant to be used to learn some lessons in social media usage in a fun way and should not be taken in any other context