Thoughts on Business, Marketing and Social Media
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The Design of Everyday Things: PVR’s movie schedule

If you’ve been to a PVR cinema ever you might remember their movie schedule. Here’s a screenshot for your reference (sorry for the low quality picture).

pvr cinemas movie schedule

Did you notice anything?
The listing/sub-section for PVR cinemas in South Delhi looks exactly like the subsection for West Delhi. Exactly my point.

Every time I pick up this schedule I invariably feel there’s something wrong about its design and the problem is that it’s really a pain to find out where the theatre in question(the one(s) you want to check) is located in the schedule i.e. Unless you’ve ingrained the complete  movie schedule layout in your head you will have to spend time locating the cinema of your choice (middle right or left bottom or extreme right top) and the PVR guys haven’t helped us a bit with this problem. Their approach is simple, list all the PVR theatres in NCR, categorize them according to locations, put them class wise (PVR Premiere on Top) and mass print it for each of these theatres.

While this might sound obvious(and most easy) way to go about this situation, it certainly isn’t the best (it takes some time to locate your theatre of choice) and many of you might agree that folks at PVR could do a better job at it by customizing their schedules a bit.

Wouldn’t it be nice for them to print 5-6 different schedules for various regions (North Delhi, South Delhi, Gurgaon etc) if not for all theatres and highlight the show timings for each one of them (for ex: the movie schedule for North Delhi has first/top most space for North Delhi cinema listings)?

What say?

October 3, 2009   2 Comments

Designing Notification Emails: What you can learn from Friendfeed and others

Email notifications for various actions(like new friend request, new follower) play an important role in getting a user back to the site and making them perform an action (accept/deny or follow back). Also, given the huge size of various social networks and thinking of these emails as a customer touch point it’s helpful to have a nicely designed notification email template. I’ve written a couple of posts on the same earlier too.

In this post I’ll try to compare the notification email by various popular platforms for the basic action of getting a new friend,follower, subscriber etc and see whose doing what and what could they do to make things better.

1) Twitter:


Format: HTML; Display Pic: Included; Call to Action: Visit profile; Direct Action: Block

This template is mostly good enough to decide if a user wants to follow back another user of not but by having a direct follow button would have helped.

2) Slideshare


Format: HTML; Display Pic: Not Included; Call to Action: Visit profileDirect Action: None

This template is plain and simple but it doesn’t have a display pic for new follower and it doesn’t have a direct button for an action. Also, it has two links which point to the same page, which isn’t the best thing .

3) LinkedIn

Format: HTML; Display Pic: Not Included; Call to Action: View InvitationDirect Action: Accept Invitation.

While Linkedin has a direct action button they don’t have any detail about the user in question. Here again a picture or some more description will be helpful.

4) FriendFeed:

Format: HTML; Display Pic: Included; Call to Action: NoneDirect Action: Subscribe back

Friendfeed has by far the best designed email notification template in which they have the display pic, last few updates and just one link to get direct action(subscribe back) from the user

5) Facebook:


Format: HTML; Display Pic: Included; Call to Action: Visit request Direct Action: Accept Request.

Facebook has changed it’s notification from the older one (active till 14th september 09). While they have definitely gone the Friendfeed way, the name  of direct action button is Login which doesn’t kinda look right.

Format: Text; Display Pic: Not Included; Call to Action: View RequestDirect Action: None

6) Orkut:


Format: HTML; Display Pic: Included; Call to Action: Visit profile and Visit friends pageDirect Action: None

Orkut too like slideshare has two links to the user’s profile and a third link which reads ‘visit friends page’ but it takes you to a separate ‘add friends’ page ala facebook.  Also there is no direct call to action here too.

While there could be reasons for not having a direct action button for Facebook and  Orkut(because they need to group friends into categories for example) some sites like Slideshare and Twitter can easily pick this.{Tip 1}

Having two links to the same profile page is definitely not wise and needs to be taken care off {Tip 2}. Other tips like having some profile info and a display picture can help {Tip 3} in a direct call to action(button etc) {Tip 4} if there is.

As you might have noticed eventually every notification email has moved to HTML format as it has more options like better looks and including a direct action call. {Tip 5}

What do you think about these email notifications?

September 20, 2009   10 Comments

Slideshare: Follow or Add as a contact ?

Got a mail from Slideshare notifying about a new follower. Curious, I opened the email and here’s what I saw.

slideshare new follower mail

If you haven’t noticed what I mean, there are two different terms being used to represent an action i.e. Follower and Contact. While the subject reads ” lindamoodbell is now following you on Slideshare” the very first line in email reads “lindamoodbell added you as a contact on Slideshare”.

So is lindamoodbell following me on Twitter oops Slideshare or has she added me as a contact ? And if they mean the same thing why are these terms loosely used for each other?

Interestingly the email also mentions that I can too add her as contact on Slideshare(no mention about following her back)

I wrote about the changes from term contact/friend etc to follower in both Scribd and Slideshare here and mentioned how exisiting users might find these changes in terminology confusing. A look at lindamoodbell’s page on Slideshare confirms this.

slideshare profile page

Not even a single mention of word follow/follower by users. While Slideshare might want its users to follow each other, its users seem happy adding each other as just contacts.

What do you think about these changes ?

August 10, 2009   3 Comments

Twitter Search: No Looking Back ?

Have a look at the Twitter search result page below.

twitter search result page

Can you see something missing ?

Ever since we had search.twitter.com ( I think after the summize acquisition) I’ve always wondered how come there isn’t a link to go back to the Twitter home page from the search result page. Though it makes PERFECT sense that there should be a visible link to the main page on the top section of the result page or at least the Twitter logo should redirect to the main page , none of them exists.

Instead they have a inconscpicous little “Twitter Home” link at the page footer which I bet would be hardly used.

twitter home link on page bottom

Thinking aloud, could it be that ever since Twitter acquired Summize they never really thought of putting the Twitter homepage link which was missing in Summize(it didn’t need a home page link as it was just a search tool and search can be done the search result page too).

For those of you who joined the Social Media bandwagon late, here’s what  Summize looked like.


summize (Image credits http://www.flickr.com/photos/toprankblog/)

familiar to the F? :)

What do you think about this, a missing chunk of usability resulting from oversight or something else ?

July 31, 2009   3 Comments

Ready, Steady and Follow ?

I was in for a little(or is it?) surprise while surfing yesterday. I stumbled upon a blogpost that mentioned new changes with Scribd and on checking the site, here’s what I found.

Act 1: Scribd

social scribd

Looks familiar ? You bet it does.

The latest changes seem straight from Twitter’s design books. From Tweeting err Scriblling box to follower/following it all traces it’s root to Twitter but that’s not it. Another there’s also a conscpicous attach button(in white) down left. Clicking which leads to

attach scribd documents
So now scribd users can scribble updates and also attach scribd documents(there’s or someone else’s) to them.

Reminds of Pownce ? It does to me.

Here’s what a scribble looks like

getting social with scribd

A user profile page with scribbles looks like this

scribd profile page

These are some of the efforts taken by team Scribd to make their platform more social and as mentioned in the blog post, there’s more to come.

Act 2: Slideshare

While uploading a case study I compiled on Slideshare yesterday I happened to notice a change in their terminology too.

new design slideshare
Follow ? Wasn’t there a different name to this till some time back ? Yes, before being followers they were contacts.

These changes are part of the new profile design change. Interestingly unlike the scribd blog post on new changes, the post at Slideshare blog doesn’t mention the change in terminology and apparently the changes aren’t mentioned anywhere else either. I couldn’t make out if there’s anything more to the ‘following/follower’ change than terminology as the functionality remains same.

So now users can follow other users from Sribd and Slideshare respectively.

At Scribd, we believe that the written word is no longer static; the next major evolution of the “print” medium will be social and readers will contribute to authors’ never-finished works that evolve over time.

As stated in the opening lines of their blog post, Scribd probably has a few things up their sleeve about the whole making ‘Scribd Social’ campaign. While having ability to post updates/scribbles and attach files should see an increase in public interaction amongst users it’s the idea of having followers and followees(for lack of a better word) in both Slideshare and Scribd that intrigues me. Friends or Contacts are NOT same as Followers and these terms shouldn’t be used loosely, especially when they have been around for some time. Also, in Slideshare’s case I particularly don’t see ANY need for this change(same goes for Scribd BTW).

Did I hear someone say in Slideshare the term follower is apt because you get to see updates of your contacts( or whatever) on your home page ?
Right, since you see small updates about activities of your connections in a feed on your home page and get to see their latest slideshows on your page, ‘Follow’ is the best way to describe your relationship. Duh !!

Going by this reason since you can see latest photographs from your connections on Flickr, why not start the  follower/following game in Flickr too ? The point in case is simple, follower/following works for Twitter because there the MAIN activity is to subscribe/follow what other people are upto, which isn’t the case with Scribd or Slideshare(or is it ?) . You might want to know what your contacts uploaded but that’s a seperate thing and a small part of the whole thing.

Going by the fact that people on any social network want to stay updated about their connections should we just have followers and following on every social site ? Also, think from the point of view of an existing user who had spent some time on a site making contacts/friends for some time and come one day he gets to know that now he doesn’t have any contacts but he’s following the same people. I certainly wouldn’t like that abstract change. Will you like it?

Would you like if you wake up one day and see that you have no friends on Facebook but people you follow and people who follow you ?

July 30, 2009   6 Comments

Twitter upgrades follower, following pages

A random click on the my follower count link revealed that there has been a nice upgrade on the follower list page, a quick look around shows that following list page too have been similarly upgraded.

Here’s what the new follower and following pages look like

List View

list_view_followerspage1

Expanded View

expanded_view_followingpage

As you  can see, the expanded option is full of details about the person and also has a lot more actionable options. Previously there just used be two buttons follow/unfollow and block.

last_tweet_following

This section can be divided into two parts, the one on the left(shown above) now has the following details

1) Full Name
2) Location
3) Last Tweet(with Tweet Stamp)

The option to see persons last tweet is definitely a great add and is a bit helpful in deciding if the person is interesting or worth following(or blocking for that matter). A quick look at your followers page(for their last tweets) can sorta help you decide which one’s are worth following back.

The second part(on the right) looks like

not_following_me

These details are for a person who is not following me and I am not following them either. Therefore the options are limited to send him a reply(or mention as Twitter now calls it), start following them or block them.

While these are the options I get for someone who is following me but whom I am not following

following_me

Did you notice the extra option here to “Direct Message” the person ?

A neatly designed feature pack, lets to take a lot of action calls  from right there. This should definitely increase the usage for newly added features(here) i.e mention and direct message.

There’s another small update(if I am not mistaken) the URL for following page is now /following, it was /friends earlier.

Also, these changes are not just limited to your pages, these changes are for any/all list pages you view.

A few things that these changes imply

1) Neat and more usable design
2) Easy call for actions(@, dm etc)
3) Better spam detection(last tweet)

So, how do you find these new changes ?

July 1, 2009   4 Comments

The Album Cover

It’s been ages since I bought a film’s audio cd/album but I thought of putting this to an end and bought the album for Anurag Kashyap’s “Dev D”. Expectedly, a lot has changed in the way “Album Covers” are designed now. As I was checking the album cover out, I happened to get my hands on the album cover of recently released Akshay Kumar starer “Chandni Chowk To China”. Lets see how the two covers compare to each other in terms of design and their offerings.

Dev D’s Album Cover

1)  Back(internal) side of the cover

Page One: This page is divided into three parts
1) Ring back/Caller tunes: This part gives you relevant codes for Airtel, Vodafone, Idea,Reliance, Tata Indicom, Virgin and Aircel
2) Ring back tunes(BSNL): This part has relevant codes for BSNL.
3) Theme: This part has the code to download movie theme.

Page Two: This page is divided into seven parts
1) Animations
2) Color Logo
3) Wallpapers
4) Buy songs(hungama mobile)
5) Listen to songs: You can listen to full songs from any of these providers, Airtel, Vodafone, Idea, Reliance and Virgin
6) Download Ringtones from Airtel, Reliance, Tata Indicom, Idea, Vodafone, BSNL, wap.hungama.com
7) International Audience: Now people from US, Canada, UAE, Malaysia, UK and Mauritius can also download caller tunes, ring tones etc. This section has country specific details.

Chandni Chowk To China’s Album Cover

Actually this isn’t the album cover but this comes inside the album as a separate brochure.

Part one of the front side:

Part two of the front side: This part has codes to download dialer tunes from Tata Indicom, Airtel, Vodafone, Spice, Reliance, Idea and Aircel

Part one of Back side: This part is divided into four parts
1) Color Logo:
2) Animation
3) Wallpaper
4) Theme

Part two of the Back side: This part is for international audience to download ring tones etc. US, Canada, UAE, Malaysia, Bangladesh, Pakistan and UK

Though I was never interested in “Chandni Chowk To China” and can’t ever compare it with “Dev D”, I loved their album cover/brochure a lot over the other. Here’s why
1) It’s a five page brochure as compared to two page one of Dev D.
2) It’s separate from the cover and therefore doesn’t need to be discovered by taking the album cover out from the cd case.
3) It’s designed and organized a lot better, thus way easier to read.
4) Also, I like the fact that they’ve made the ring tones available in two more neighboring markets i.e Pakistan and Bangladesh other than supporting an extra provider (Spice).

Though DEV D’s album has a free brochure containing stills of its cast I believe they should’ve used that space better. What do you think ?

January 21, 2009   4 Comments

Daily Links: 08/12/08

December 8, 2008   No Comments

web 2.0 Expo Europe 2008

web 2.0 Expo Europe was held in Berlin from 21st to 23rd October. Here’s the pack of presentations from the expo.

You can read more about the expo here.The videos from the expo haven’t been uploaded yet.

October 26, 2008   No Comments

Daily Links: 24/10/08

October 24, 2008   No Comments