Tag Archives: ncr

The Design of Everyday Things: PVR’s movie schedule

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If you’ve been to a PVR cinema ever you might remember their movie schedule. Here’s a screenshot for your reference (sorry for the low quality picture).

pvr cinemas movie schedule

Did you notice anything?
The listing/sub-section for PVR cinemas in South Delhi looks exactly like the subsection for West Delhi. Exactly my point.

Every time I pick up this schedule I invariably feel there’s something wrong about its design and the problem is that it’s really a pain to find out where the theatre in question(the one(s) you want to check) is located in the schedule i.e. Unless you’ve ingrained the complete  movie schedule layout in your head you will have to spend time locating the cinema of your choice (middle right or left bottom or extreme right top) and the PVR guys haven’t helped us a bit with this problem. Their approach is simple, list all the PVR theatres in NCR, categorize them according to locations, put them class wise (PVR Premiere on Top) and mass print it for each of these theatres.

While this might sound obvious(and most easy) way to go about this situation, it certainly isn’t the best (it takes some time to locate your theatre of choice) and many of you might agree that folks at PVR could do a better job at it by customizing their schedules a bit.

Wouldn’t it be nice for them to print 5-6 different schedules for various regions (North Delhi, South Delhi, Gurgaon etc) if not for all theatres and highlight the show timings for each one of them (for ex: the movie schedule for North Delhi has first/top most space for North Delhi cinema listings)?

What say?

Rickshaw Road Shows

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Road shows are a common marketing activity in Delhi and rest of North India. It’s not uncommon to find big brands like Spencer’s, Horlicks, etc doing road shows to promote a new store or a new product. Road shows are also excessively used during political campaigns. A typical road show looks like this

Roadshow

While there’s nothing new about road shows, there’s a new(and low cost) variant of road shows that’s increasingly getting popular for doing promotions. Rickshaw Road Show or Cycle Rickshaw Road Show as it’s called consists of a branded cycle rickshaw(regular or a different small one custom built for such activities) with a rickshaw puller driving it within a given area for about 8 hours a day. Driving is the core activity with addons being parking for some time at certain key points like metro stations, bus stops and distributing leaflets/pamphlets .

djm_rickshaw

(Promotion for a Jewellery House)

xs_rickshaw ( Promotions for an automobile showroom and a satsang)

Ricksaw road shows are generally done at least for a month(2 days monthly off) and they cost anywhere between Rs 8,000 – Rs 12,000 per month ($170-$250). The costing includes rent for richshaw, branding and the fees for rickshaw puller. A rough break up for the total cost would be

Rickshaw Puller:  Rs 4,000 – Rs 5,500
Branding : Rs 800 – Rs 1,500

rest would be the rent of rickshaw and the owners profit.

It’s not just small coaching institutes or local businesses that do richshaw roadshows, they are also being used by brands like Fastrack that are also active on the web(Twitter, Facebook et all)

fastrack

So, what do you think about Rickshaw Road Shows ?