Category — design

If you’ve been to a PVR cinema ever you might remember their movie schedule. Here’s a screenshot for your reference (sorry for the low quality picture).

Did you notice anything?
The listing/sub-section for PVR cinemas in South Delhi looks exactly like the subsection for West Delhi. Exactly my point.

Every time I pick up this schedule I invariably feel there’s something wrong about its design and the problem is that it’s really a pain to find out where the theatre in question(the one(s) you want to check) is located in the schedule i.e. Unless you’ve ingrained the complete  movie schedule layout in your head you will have to spend time locating the cinema of your choice (middle right or left bottom or extreme right top) and the PVR guys haven’t helped us a bit with this problem. Their approach is simple, list all the PVR theatres in NCR, categorize them according to locations, put them class wise (PVR Premiere on Top) and mass print it for each of these theatres.

While this might sound obvious(and most easy) way to go about this situation, it certainly isn’t the best (it takes some time to locate your theatre of choice) and many of you might agree that folks at PVR could do a better job at it by customizing their schedules a bit.

Wouldn’t it be nice for them to print 5-6 different schedules for various regions (North Delhi, South Delhi, Gurgaon etc) if not for all theatres and highlight the show timings for each one of them (for ex: the movie schedule for North Delhi has first/top most space for North Delhi cinema listings)?

What say?

Email notifications for various actions(like new friend request, new follower) play an important role in getting a user back to the site and making them perform an action (accept/deny or follow back). Also, given the huge size of various social networks and thinking of these emails as a customer touch point it’s helpful to have a nicely designed notification email template. I’ve written a couple of posts on the same earlier too.

In this post I’ll try to compare the notification email by various popular platforms for the basic action of getting a new friend,follower, subscriber etc and see whose doing what and what could they do to make things better.

1) Twitter:

Format: HTML; Display Pic: Included; Call to Action: Visit profile; Direct Action: Block

This template is mostly good enough to decide if a user wants to follow back another user of not but by having a direct follow button would have helped.

2) Slideshare

Format: HTML; Display Pic: Not Included; Call to Action: Visit profile; Direct Action: None

This template is plain and simple but it doesn’t have a display pic for new follower and it doesn’t have a direct button for an action. Also, it has two links which point to the same page, which isn’t the best thing .

3) LinkedIn

Format: HTML; Display Pic: Not Included; Call to Action: View Invitation; Direct Action: Accept Invitation.

While Linkedin has a direct action button they don’t have any detail about the user in question. Here again a picture or some more description will be helpful.

4) FriendFeed:

Format: HTML; Display Pic: Included; Call to Action: None; Direct Action: Subscribe back

Friendfeed has by far the best designed email notification template in which they have the display pic, last few updates and just one link to get direct action(subscribe back) from the user

5) Facebook:

Format: HTML; Display Pic: Included; Call to Action: Visit request ; Direct Action: Accept Request.

Facebook has changed it’s notification from the older one (active till 14th september 09). While they have definitely gone the Friendfeed way, the name  of direct action button is Login which doesn’t kinda look right.

Format: Text; Display Pic: Not Included; Call to Action: View Request; Direct Action: None

6) Orkut:

Format: HTML; Display Pic: Included; Call to Action: Visit profile and Visit friends page; Direct Action: None

Orkut too like slideshare has two links to the user’s profile and a third link which reads ‘visit friends page’ but it takes you to a separate ‘add friends’ page ala facebook.  Also there is no direct call to action here too.

While there could be reasons for not having a direct action button for Facebook and  Orkut(because they need to group friends into categories for example) some sites like Slideshare and Twitter can easily pick this.{Tip 1}

Having two links to the same profile page is definitely not wise and needs to be taken care off {Tip 2}. Other tips like having some profile info and a display picture can help {Tip 3} in a direct call to action(button etc) {Tip 4} if there is.

As you might have noticed eventually every notification email has moved to HTML format as it has more options like better looks and including a direct action call. {Tip 5}

What do you think about these email notifications?

Among many notifications mails like  Facebook comments and Twitter followers  that I got today one was from Slideshare informing of a new follwer. I was about to delete it almost as soon as it opened/loaded but then something caught my eye. Something had changed.  Here’s what the email looked like on 10th August when I took this screenshot.

I had written about the use of both terms(follower and contact) in this email and how it isn’t the best thing to be done here.  In two days since I wrote that blog post, things have changed and I assume that post of mine might have been one of the reasons behind the change in email template which now looks like this

The usage of term follow/follower/following is consistent now in all the three instances. Also, the profile url is now hidden under ‘here’, unlike being posted in open which is a good thing as it saves space and looks neat.

All in all good change, thumbs up Slideshare !!

Slideshare were you really listening ?

update: Slideshare acknowledged listening to the post I wrote

Got a mail from Slideshare notifying about a new follower. Curious, I opened the email and here’s what I saw.

If you haven’t noticed what I mean, there are two different terms being used to represent an action i.e. Follower and Contact. While the subject reads ” lindamoodbell is now following you on Slideshare” the very first line in email reads “lindamoodbell added you as a contact on Slideshare”.

So is lindamoodbell following me on Twitter oops Slideshare or has she added me as a contact ? And if they mean the same thing why are these terms loosely used for each other?

Interestingly the email also mentions that I can too add her as contact on Slideshare(no mention about following her back)

I wrote about the changes from term contact/friend etc to follower in both Scribd and Slideshare here and mentioned how exisiting users might find these changes in terminology confusing. A look at lindamoodbell’s page on Slideshare confirms this.

Not even a single mention of word follow/follower by users. While Slideshare might want its users to follow each other, its users seem happy adding each other as just contacts.

What do you think about these changes ?

Have a look at the Twitter search result page below.

Can you see something missing ?

Ever since we had search.twitter.com ( I think after the summize acquisition) I’ve always wondered how come there isn’t a link to go back to the Twitter home page from the search result page. Though it makes PERFECT sense that there should be a visible link to the main page on the top section of the result page or at least the Twitter logo should redirect to the main page , none of them exists.

Instead they have a inconscpicous little “Twitter Home” link at the page footer which I bet would be hardly used.

Thinking aloud, could it be that ever since Twitter acquired Summize they never really thought of putting the Twitter homepage link which was missing in Summize(it didn’t need a home page link as it was just a search tool and search can be done the search result page too).

For those of you who joined the Social Media bandwagon late, here’s what  Summize looked like.

(Image credits http://www.flickr.com/photos/toprankblog/)

familiar to the F?

What do you think about this, a missing chunk of usability resulting from oversight or something else ?

I was in for a little(or is it?) surprise while surfing yesterday. I stumbled upon a blogpost that mentioned new changes with Scribd and on checking the site, here’s what I found.

Act 1: Scribd

Looks familiar ? You bet it does.

The latest changes seem straight from Twitter’s design books. From Tweeting err Scriblling box to follower/following it all traces it’s root to Twitter but that’s not it. Another there’s also a conscpicous attach button(in white) down left. Clicking which leads to

So now scribd users can scribble updates and also attach scribd documents(there’s or someone else’s) to them.

Reminds of Pownce ? It does to me.

Here’s what a scribble looks like

A user profile page with scribbles looks like this

These are some of the efforts taken by team Scribd to make their platform more social and as mentioned in the blog post, there’s more to come.

Act 2: Slideshare

While uploading a case study I compiled on Slideshare yesterday I happened to notice a change in their terminology too.

Follow ? Wasn’t there a different name to this till some time back ? Yes, before being followers they were contacts.

These changes are part of the new profile design change. Interestingly unlike the scribd blog post on new changes, the post at Slideshare blog doesn’t mention the change in terminology and apparently the changes aren’t mentioned anywhere else either. I couldn’t make out if there’s anything more to the ‘following/follower’ change than terminology as the functionality remains same.

So now users can follow other users from Sribd and Slideshare respectively.

At Scribd, we believe that the written word is no longer static; the next major evolution of the “print” medium will be social and readers will contribute to authors’ never-finished works that evolve over time.

As stated in the opening lines of their blog post, Scribd probably has a few things up their sleeve about the whole making ‘Scribd Social’ campaign. While having ability to post updates/scribbles and attach files should see an increase in public interaction amongst users it’s the idea of having followers and followees(for lack of a better word) in both Slideshare and Scribd that intrigues me. Friends or Contacts are NOT same as Followers and these terms shouldn’t be used loosely, especially when they have been around for some time. Also, in Slideshare’s case I particularly don’t see ANY need for this change(same goes for Scribd BTW).

Did I hear someone say in Slideshare the term follower is apt because you get to see updates of your contacts( or whatever) on your home page ?
Right, since you see small updates about activities of your connections in a feed on your home page and get to see their latest slideshows on your page, ‘Follow’ is the best way to describe your relationship. Duh !!

Going by this reason since you can see latest photographs from your connections on Flickr, why not start the  follower/following game in Flickr too ? The point in case is simple, follower/following works for Twitter because there the MAIN activity is to subscribe/follow what other people are upto, which isn’t the case with Scribd or Slideshare(or is it ?) . You might want to know what your contacts uploaded but that’s a seperate thing and a small part of the whole thing.

Going by the fact that people on any social network want to stay updated about their connections should we just have followers and following on every social site ? Also, think from the point of view of an existing user who had spent some time on a site making contacts/friends for some time and come one day he gets to know that now he doesn’t have any contacts but he’s following the same people. I certainly wouldn’t like that abstract change. Will you like it?

Would you like if you wake up one day and see that you have no friends on Facebook but people you follow and people who follow you ?

If you know it already, good, but if you don’t, here’s the thing

Now you can also add your mobile number as one of the password recovery mechanisms for Gmail

So now there’s another option to retreive your Gmail password and what’s cool about this is that you don’t need to depend on your seconday email anymore  . I think this should make life a simple in case someone looses their Gmail password.

Forgot your password ? Go to password assistance page and enter your username/email. Google will sms/text you a code on your mobile which you can use to get back on track.

Here’s a test for the new work flow

Step 1:

Step 2:

I just added my mobile number and went for the recovery option.  Contrary to what Google says, I haven’t received any sms, though I did get an email on my alternate email account. So for now we can’t say it this option is working for India but in any case the new feature/change sounds good(and safe) and I think we all should  go for it

A random click on the my follower count link revealed that there has been a nice upgrade on the follower list page, a quick look around shows that following list page too have been similarly upgraded.

Here’s what the new follower and following pages look like

List View

Expanded View

As you  can see, the expanded option is full of details about the person and also has a lot more actionable options. Previously there just used be two buttons follow/unfollow and block.

This section can be divided into two parts, the one on the left(shown above) now has the following details

1) Full Name
2) Location
3) Last Tweet(with Tweet Stamp)

The option to see persons last tweet is definitely a great add and is a bit helpful in deciding if the person is interesting or worth following(or blocking for that matter). A quick look at your followers page(for their last tweets) can sorta help you decide which one’s are worth following back.

The second part(on the right) looks like

These details are for a person who is not following me and I am not following them either. Therefore the options are limited to send him a reply(or mention as Twitter now calls it), start following them or block them.

While these are the options I get for someone who is following me but whom I am not following

Did you notice the extra option here to “Direct Message” the person ?

A neatly designed feature pack, lets to take a lot of action calls  from right there. This should definitely increase the usage for newly added features(here) i.e mention and direct message.

There’s another small update(if I am not mistaken) the URL for following page is now /following, it was /friends earlier.

Also, these changes are not just limited to your pages, these changes are for any/all list pages you view.

A few things that these changes imply

1) Neat and more usable design
2) Easy call for actions(@, dm etc)
3) Better spam detection(last tweet)

So, how do you find these new changes ?

While there are news about bigger updates from Facebook I saw another new feature. While accepting friend requests now you can choose if you want to get their (new friend’s) posts on your home page. This is a nice li’l change that lets you be proactive in deciding what appears on your home page as opposed to what does not appear on your home page.

A small yet useful change, what say ?

Also, if you happen to be in this pic, I suggest you share a bit about yourself to help me with ‘Confirm’ or ‘Ignore’

A Twitter Phishing Attempt ? This was the first thing that came to my mind when I saw this email in my inbox

Not used to seeing a new twitter follower mail like this ever I was a bit alarmed, to find out more I checked what URL were the hyperlinks pointing to and as it turned out the hyperlinks were all pointing to twitter.com. Then it occured to me that maybe twitter has changed the format of it’s notifcation mails, which as it turns out is the case. Here’s what the older follower notification mail looked like.

The new format of notification definitely looks better and adds value by sharing more information about the “new follower” like their profile picture, number of updates, follower and following count. Also, a small extention to this change could be to also share the one line user bio, that’ll further assist users to know more about their new follower and in turn be helpful in deciding if they should follow them back or not.

Let’s see what the change could mean

1) Reduction in number of clicks/visits to the site: Needless to say, a lot of views which twitter was getting due to new follower notification will go down as the details in many cases would be sufficient for the person being followed to not follow back(not popular, newbie, bot etc)

2) Increase in usage of block feature: Since identifying bot/spam users will become easy and the notification now also has a block button, the usage of block feature will rise and might lead to more cases of spam account deletions.

3) Better Tracking: Since the new notification mails have hyperlinks with analytics tracking code, their usage metrics will be recorded and can be improved

These are some of the possible implications of this change, there would be some more interesting patterns that’ll emerge with time for ex: peope might start to decide if someone is worth following back by just seeing their following/follower ratio(which isn’t always right) or people with beautiful/interesting pics will get more follow backs.

What do you think about these changes ? Do you think the service should notify its users about such changes ?

PS: Did you notice the order of user stats in the mail with their follower count on top ?