Tag Archives: problem

Understanding Twitter’s Discovery Problem

I like many of you, am an internet junkie i.e I spend more waking hours of my day on it than off. I started using Twitter in 2007, a few months after it’s launch and have happened to stuck with it for FIVE long years with steady unswerving loyalty. Not just this, thanks to the tweetdeck (a twitter client) I have it open on my system all the time. Among other things Tweetdeck allows me to manage multiple accounts(my personal acc @mayankdhingra and the @dialabook account), track keywords/hashtags among other things.

So via these 2 accounts I follow close to 2,000 people and have access to at least 3 keywords which I track. As you can imagine, it makes for enormous amount of data in my TL’s (Twitter Timelines) and as expected it gets overwhelming at times. But, that’s not the worst part for me. The worst part is that I like some other information/content junkie can’t have enough of sites/blogposts/news etc and thus I feel bad about not being able to fish out interesting/useful content from my timeline.

Yesterday after coming back home at  3:30 AM or so when I logged on twitter and tried to skim the TL, I found this interesting(thought not much useful yet) website  for tracking multiple couriers, given my business it will come in quite handy. Similarly while checking TL of someone I found this gem for indian indie music.

Think about it, if I weren’t to go and proactively check out past tweets, I wouldn’t have been able to find these, not in the near future at least and this is what pains me.

Discovery(content or otherwise) can happen in two ways

  1. Planned  (Organized/Structured)
  2. Accidental (Random)

If I log onto a particular blog/site everyday for news it is a planned way to discover content (applicable offline too), if I have subscribed to a newsletter it’s planned discovery. However, if someone whom I follow on twitter, RT’s an interesting link and I am online and it appears in my TL it is accidental or random. The major reason I have stuck on twitter despite all the weird ADSD people and their antics is Content and Twitter is by far the best place to get the content dope.

While we all try our best to plan to get the content we’d like to read, it’s the accidental discovery that interests me more. Though by nature this is random and in a way that’s it’s beauty. Out of nowhere you get something that could have an impact. For sake of perspective

  1. Scope for Planned Discovery:
    Source : 1- 100 (upper limit) blogs/sites
    Average Posts/Day on these sources: 5-20(upper limit)
    Total posts/stories accessible: 2,000

  2. Scope for Unplanned Discovery:
    Number of people I follow(from my personal account): 500 or so
    Number of people they follow: 300 or so
    Number of weblinks that a person shares in a day: 5
    Total posts/stories accessible: 500*300*5 = 75,00,00

Depending on my usage(or active usage) of Twitter, I discover less than 0.01% of all content available (Think of the stuff I am missing while I type this sentence)

However, like in other aspects of life I want to be able to control this discovery and try to  bring some method to the madness. I mean, why should I miss really interesting stuff just because I wasn’t scanning my TL and writing this blogpost when somebody tweeted it or how can I increase my chances of finding out stuff about my areas of interest? This is precisely the  Twitter’s Discovery Problem  I am talking about. It’s like a river stream in which I can swim anytime and come out anytime, but what happens when I am not swimming or even when I am there.

How does the relevant content find you and not the other way around?

One of the ideas which a Tarun had was to have an app that rates various links being shared in one’s Timeline based on the number of RT’s it got, so that we get to see what’s popular (weblinks) in our TL’s. Interestingly, before he could find time to built the app, twitter started doing this themselves in their daily newsletters

The problem is twin fold

  1. How to get access to a bigger source of content
  2. How to filter the content for quality and personal preferences

Some top of the head ideas

  1. Further simplify the process of sharing content both on and off twitter. I see a post on iPhone app design and I know 5 people in my network would love it but how to share this with them?  (Think email, think tagging,
    think hashtagging etc)
  2. Sticky tweets: I find something interesting and want most people who read my tweets to be able to see it not just when I tweeted but also for the entire day. How about having that tweet appear on top of my TL and not get hidden in my stream. Sometweets could also appear differently visually/design wise
  3. A hashtag discovery engine: There are tonnes of hashtags people create daily, a smaller subset of this happens in our timelines too. What if people were to use hashtags more and then there’s a page which has a hashtag cloud. The most popular hashtags appear BIGGER AND BOLDERwhile less popular ones  not so. That’s a brand new way to discover content based on how people in my network(or otherwise) tag it.PS: No, this is not the same as twitter trends you genius.
  4. Favorite Tweets: This is undeniably one of the most underused and undervalued feature of twitter, what if we could also share stuff people favourite more prominently? If 50 people in my TL have favourited I might as well would want to check it out

These are just some of the ideas I could think of while writing this blog post but I am sure there’s a lot of value that can be unlocked here.

You could have just missed this post, had it not been for accidental/random discovery. Think about it…

Business: Scratch your own itch or someone elses?

The easiest, most straightforward way to create a great product or service is to make something you want to use. That lets you design what you know—and you’ll figure out immediately whether or not what you’re making is any good. – Jason Fried & DHH in Rework

(Image courtesy: topnews.in)

“Scratching your own itch(SYOI)” is a popular phrase amongst many startup circles. What it essentially means is to build something that solves a problem you face. The case in point cited by many is the fact that when you are solving your own problem you know what exactly the problem is and how it can be addressed while on the other hand if you are scratching someone else’s itch you are sort of taking blind shots at both the problem and the possible solution(s).

Apart from the obvious fact of knowing the problem a bit better what works for SYOI is

  1. Immediate & Direct Feedback: You can directly feel the impact that your solution creates. If for example one builds a product to manage his food expenses, the utility/futility of the product can be judged directly and immediately. One doesn’t need to do a long trial run/demo to see if the product works.
  2. Extra Incentive: You + Customers > Customers. Working on a problem that benefits oneself directly has additional incentive because of the direct personal impact. Not just this, the beauty of this scenario is that one doesn’t need to think about the customers all the time i.e one can be content by just solving his/her problem. Other customers become secondary and this is a good thing because you don’t have to worry about what they might/might not like and just focus on what works for you, simple.
  3. Passion: SYOI also makes one more passionate about the problem they are working on because they can relate a lot more to the problem and the issues that arise because of it. The direct impact of the solution on you also adds to the passion.

However having said all that, Is ‘Scratching your own itch’ the only way out? or Is ‘Scratching your own itch’ better than ‘Scratching someone else’s itch’?

While SYOI might have it’s own benefits, it certainly isn’t the only way out for entrepreneurs and not every invention/business is born out of it. For ex: A closed social networking platform for Chief Executives (CEO’s, CXO’s etc) of Fortune 500 companies built by 24-25 year olds can still work or a dating platform built by a married man is no less likely to work because he’s not scratching his own itch {assuming he’s not interested in finding himself a date through this platform 🙂 }

Also, not all’s good with SYOI and it also has its fair share of negatives

  1. Small Market: What bothers you which might not be bothering others. Thus some SYOI businesses also stand a risk of solving problems for a very small market segment. For ex: A friend of mine hates to wait in queues for getting CNG for his car and is ready to pay someone extra amount to take his car and get CNG filled in it. So if he were to start a service based just on this then it’s quite likely that there might not be a lot of people willing to pay extra money to get CNG/Petrol.
  2. Financial Feasibility/Business Model: SYOI might work great for Open source where all developers are constantly writing/modifying code to meet their needs and in the process helping scores of other fellow developers it might not work that well when it comes to doing a business. Not all personal itches and their solutions can have business models. This is not to be confused with the previous point on Small Market as having a solution for small market can still be monetized but monetizing something that appears to be a problem to you but no one else might see it as a problem can be an issue.
  3. Domain Knowledge or lack thereof: Needless to say, while starting a business it makes a lot of difference if you have enough domain expertise in your team and it might hurt if you are trying to solve your problem without having enough domain knowledge. For ex: I probably won’t land anywhere if I were to try to solve my itch of building a car that flies instead of crawling on Delhi roads. It’s worth noting that lack of domain knowledge is also likely(a bit more?) to hurt when you are trying to scratch someone else’s itch.

S0 are you scratching your itch or someone else’s? How’s it going?


Links:

  1. http://archipreneur.blogspot.com/2010/03/scratch-your-own-itch-rework-by-37.html
  2. http://gettingreal.37signals.com/ch02_Whats_Your_Problem.php
  3. http://www.instigatorblog.com/scratching-your-own-itch/2010/08/12/