Obama’s campaign and the power of email

“Email is not one of the things that comes to one’s mind when it comes to social media marketing. A world where shiny web 2.0 objects like facebook and twitter are at the center stage most people tend to think a bit too less of the classic email and the possibilities it offers. Lets see how Obama and his team leveraged the power or email to the hilt.”

Here’s a post I wrote on the appadom blog, read the full post here