Thoughts on Business, Marketing and Social Media
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Category — people

Patch Adams & The Difficulty of Being Helpful

If you are an Indian and watch Hindi movies, chances are you must have heard of the hugely popular film “Munnabhai MBBS” starring Sanjay Dutt(as Munna) and Arshad Warsi(as Circuit). I too like millions others watched and re-watched the film to cherish the beautiful message of putting the human touch in Medicare and focusing on improving patients quality of life.

While the film was great, I (and most others) didn’t know that it was inspired (not copied, ok?) from Hollywood film Patch Adams. The bad bit is that Vidhu Vinod Chopra and co didn’t even bother to give credits to the film or the man himself at the end of the film.

Me and my brother happened to see the film yesterday and loved it to tears.  The best thing about the film however is that it’s based on real life story of Hunter “Patch” Adams . There’s nothing more beautiful and inspiring than a honest pursuit of  simple philosophy which one holds dear.

My immediate reaction after finishing the film at 1:30AM was to read more about the real Patch Adams and here’s what I found. There’s indeed a  Gesundheit Institute (you can read more about it here http://patchadams.org/) and Dr Patch Adams is alive and still trying to revolutionize the system.

While some of us might expect that after two films by two of the biggest film industries (Hollywood and Bollywood) things would have changed for Dr Patch Adams and Gesundheit Institute for good but sadly none of that happened, no big donations came forward their way and their team had to struggle to get the project off ground.

This talk shares more details about the real deal

What’s disappointing really is the fact no big names and not enough smaller ones came forward to support such a noble cause. Is it too Utopian to be true?

What do you think is the real reason?  What would it take to catch fancy of the Social Media Generation?

PS: Really bad of the film maker Tom Shadyac and co for not doing anything for Dr Patch’s work

January 29, 2012   No Comments

The Idea Zone

I am one of those whose minds are mostly occupied by something or other related to their work. It’s something I’ve grown into ever since I stopped working for someone else about three years back . Whether it’s execution details about a feature/project or a new idea all together I am mostly thinking and when not thinking something in particular I am thinking about thinking. While doing the  latter, I’ve realized that I like many others have some favourite spots for specific things i.e a preferred place for watching a film, having chai or taking a stroll.

most of my thinking/ideation happens in a cafe
(Photo Credits: http://www.flickr.com/photos/31383314@N03)

When you are at this preferred place doing what you like doing you are at your natural optimum best. For some strange reason I’ve always felt that I could brainstorm better/longer if I am at a different/unusual place. Not surprisingly it has turned out to be the case indeed. From reading a business book to ideation on a business idea Cafes and open spaces(esp Parks) seem to work very well for me. I’ve spent quite some time by myself sitting in a cafe sipping cappuccino  reading a book or scribbling ideas with a pencil at a park.

Another place where lot of interesting big/small ideas pop in my head is while having bath. It’s been quite a few times now when I have gone to shower with a thought seed and have come out with a cool idea ready to be detailed and execute. Obvious as it sounds, most of us need an optimum environment to be at our productive best but despite it being so obvious we tend to not take it seriously. I for one don’t go to a cafe everyday/every other day.

Maybe we all should try to identify such zones and try to visit them more often. What do you think?

January 26, 2012   1 Comment

Lessons in Business from Bala Balachandran

About a couple weeks back I happened to come to know about Mr Bala Balachandran from a friend of mine who also shared with me the printouts of an article titled “I firmly believe that all customers are not equal” that  appeared in Business Standard on 24th December 2002(couldn’t manage to find a link). It’s not often that one comes across this much business wisdom in a 4 page printout.

After giving that article a re-read yesterday, I searched a bit on Mr Bala Balachandran and amongst other things I stumbled upon this series of fantastic videos on everything from Cost Management to Customer Astonishment. This would by far be the best material on business I’ve come across in 2010 and the fact that these gems are hidden from the world is reflected in the fact that these videos had been viewed 2-5 times at max. It’s only now after repeated views from me that these numbers have jumped up :) . Also, Balachandran not only shares his business wisdom, he does so in a nice and funny manner. At 72, he has contagious energy and passion.

Only if someone could stitch these  small 2-3 minute videos together would they make into an amazing video.

March 26, 2010   No Comments

Are you holding your business too tightly to let it grow?

chimaki

Building a brand, product or an idea is like raising a child. You need to nurture and protect it during its early days and slowly set it free to grow. Sounds simple and obvious? Trust it me it’s not, at least for most people.

I’ve seen numerous cases of product(primarily web) founders, small businessmen and more falling into the trap of holding their product/business/idea too close to their hearts to let it grow, grow beyond them. Things are quite easy (in this context) during the initial stages with people putting their blood and sweat into their business and helping it stand on its feet and start walking. The real problem occurs in the next stage in which the business needs to start running not just walking.This is the stage where all sorts of conscious and unconscious forces come into play that tend to prevent the owner(s) to from letting their business/idea take the leap.

During the initial phases the business/idea is known more by the people behind it, both are synonymous with each other and that’s all that there is to it because the business is mostly driven by it’s promoters/founders, it’s known mostly in the promoters’ circle of friends  and is yet to grow and have an independent existence of it’s own. Once the business has firm grounding and more people start nurturing it directly or indirectly the pace and scope of its growth depends on how the core group of promoters loosen their strong ties with it.

Essentially it’s all about loosing the tight control and dependency that once the business had on its promoters because these factors now become the limiting force in its growth. The conflict that thus arises is a peculiar one in which the promoters still want to be involved as much as they were some time back in almost everything related to the business, while the business itself strives to outgrow its promoters. This is the stage where like a growing child the business needs to venture out, meet new people, develop new relationships, try new and different things not necessarily within the scope of its founders, in short this is the stage where the business needs to start getting a life of his own.

For some businesses it might mean raising funds, for some it might mean getting more people on board (not necessarily as employees who merely execute the promoters plans/ideas) and outsourcing a part of your business to someone else. The idea of loosing control is what troubles most promoters but the hard fact is that in order to make your business grow beyond you, you need to loose some control and this is what smart people realize.

The goal rather than trying to have your business as integrated as possible with its founders should be to let it loose as early as possible as only then the business can have a life of its own and it can grow into something big, much bigger than its promoters.

October 21, 2009   1 Comment

TiEcon Delhi 2009: Of,By and For Entrepreneurs

It isn’t often that you get a chance  to listen to the likes of Alok Mittal and Pramod Bhasin and TiEcon is one of those very few platforms that offers you a chance to not only listen but also to interact with successful entrepreneurs and connect with them.

On 18th and 19th of September I attended my first TiEcon at Delhi’s Taj Palace. Being a first time attendee I wasn’t really sure of what to expect from the event which looks as serious(boring?) to a 26 year old as it can be but thankfully I gave it a try, for it was well worth it.

Five minutes into the registration I happened to bump into Amit Agnihotri (Director-Exchange4media) and there was no stopping to meeting new and interesting people. As mentioned in my previous post I was invited to the conference as a blogger and as it turned out we were to register(and enjoy some privileges) as press which included reserved seats in the second row, dedicated room with continuous beverage supply etc.

press badge

Day 1 had quite a few interesting and relevant panel discussions on

  • Starting Up – Is there ever a right time?
  • Biggest “Marketing” Bang for the Buck
  • Smart Innovation

It helped that the panel members were experienced entrepreneurs and professionals from big brands like Pepsi, Samsung and Microsoft.  The session on Smart Innovation led by Prof Anil Gupta was particularly interesting. It was wonderful to learn about various innovations happening in the country at the grass root level.

In parallel to the main sessions/panel discussions there were small ‘Guru Sessions’ happening in another hall. These sessions had 2-4 VC’s or Successful entrepreneurs answering questions to a small bunch of 25-30 people. These session due to their small size were more personal and gave the attendees a very good chance of networking with the speakers.

If you thought the event was all about successful people sharing entrepreneurship gyan with young entrepreneurs or wannabe entrepreneurs, you couldn’t be more wrong. While learning a thing or two from seasoned entrepreneurs would definitely be on the agenda the real deal was NETWORKING. Acting on the feedback from last TiEcon the TiE folks had smartly booked a separate hall(or two?) for just networking and there were other small sessions happening in parallel to the main panel discussions. So sitting through a session which you aren’t finding interesting for whatever reason is not mandatory and there are about 5 other halls where you can go and randomly bump into someone and get talking.

In just a matter of minutes you can sense the fact that TiEcon 2009 was designed to facilitate networking and to be honest it did the trick. A look around any hall will confirm the same, you could see numerous 2-5 people groups scattered across the Taj Palace(even in the Lobby) interacting and/or exchanging business cards. I too tried a bit to meet some new people and ended up collecting some 40 odd business cards(gave lesser cards than that).

business cards collected at TiEcon

The exchange of follow up mails has begun, let’s see where things  reach eventually.

All in all TiEcon Delhi 2009 was worth every bit of energy and effort spent. Shall look forward to the next years conference.

September 22, 2009   8 Comments

Twitter: Frandship Request

This would probably be the first sighting(for me at least) of a Twitter equivalent of an Orkut

“frandship request”.

Ladies Beware..

orkut_twitter

Update: Sighted another ‘frandship request’ (Thanks @jasdeep for the hat tip)

orkut type frandship request twitter

September 4, 2009   6 Comments

Equals in Business ?

Most people start their businesses in partnernships/collaboration with some one they know. It could be a family member, friend, relative or just a known too. Trust is the first thing that people look for before getting into a venture with other things being what the other person brings to the table; money, connections, skill set etc. It’s commonplace to find businesses being run in a fashion where one or more partners put the money(or maybe contacts) and other(s) put skills and effort(or maybe contacts).

Due to inherent nature of the factors in place(time, effort etc), things get a bit difficult at times as contributions start to vary from what they were initially agreed upon. For example: If two people start a business with one person putting the funds and infrastructure and the other bringing in clients and contacts needed to get the job done. Now in this case it’s easy to quantify the funds spent on infrastructure and other activities but it’s a bit difficult to quantify other inputs like efforts, time spent etc. What further makes the puzzle difficult is when both partners feel they are doing their share of the job as initally agreed upon.

A situation like this can easy reach a deadlock with both parties proclaiming to be doing their bit of the business. What further makes matter worse is if both the partners have agreed upon equal share in the profits. The matter gets really complex if  say the guy who was supposed to get business and contacts with his effort isn’t doing his part efficiently but believes he is doing it right and thus deserves and equal share in the profit(which they make due to the efforts of the other partner who was just supposed to put funds for infrastruce etc) as mutually agreed upon initially.

Human Ego is another factor in play in situations like these as even though a person might know that he isn’t putting in the required effort in the job but his ego will prevent him from accepting it and agreeing to get an unequal share in the profits. I’ve had a few direct and indirect experiences in this regard which have forced me to think of a way to reduce the possibility of such situations.

A couple possible solutions that I could think of  are

1) To partner with someone who is as equal as you are

If both partners are equal in most respects like finances, contacts etc then I think the scope of running into situations where  one feels the other isn’t doing enough is reduced. By quantifying one’s contribution in terms of money, contacts or other resources, the factors which could cause confusion/dissatisfaction are reduced. Also, I feel with equal partners it’s a bit easy to find out and accept if one isn’t doing his bit properly

So it’s a good idea to find out in the start what the other person is bringing to the table and ensure that it’s not too high or too low for your contribution.

2)  Decide on a profit sharing model based on one’s contribution:

In case of partners with unequal inputs, it’s a good idea to decide on different profit sharing models based on situations with varying contributions. For ex:

a) For every deal where person X does this and this and person Y does this, X gets 66% of the profit and Y gets 33%
b) For every deal where person X does this and person Y does this and this, Y gets 66%  of the profit and X gets 33%.
c) For every deal where person X does this and this and this and Person Y doesn’t do anything, X gets all the profit and vice-e-versa.

I feel predeciding things like revenue/profit sharing in various situations where there’s a possibility of unequal contributions will serve as a base and reduce the number of potential conflicts.

What do you think?

July 20, 2009   4 Comments

Social Media in India: Bigger me or Bigger WE ?

This post is a reply/comment to Gaurav Mishra’s post .

Before starting I must admit that Gaurav has done a great job in compiling and categorizing the list. I mean what are the odds that any individual or company/agency mentioned in that post knew about all others ?

All it takes now for any web company to become a social media company is just adding “social media marketing(smm)”  in their list of services offered or probably opening a Twitter account and following everyone mindlessly, but this is just the beginning. These are truely interesting times as we are not only observing but also shaping the growth curve for social media industry(If I can call that) in India. Our approach towards the core domain as well the business and social aspects of it will determine how things take shape.

By observing the figures(25-30 agenices in 2008 and 35-60 in 2009) it’s easy to slip into “The Pie Fallacy“, but as Gaurav rightly points “we haven’t even scraped the surface yet”. Social Media is yet to percolate into the way our organizations work.

While most Indian brands are still apprehensive/unsure about social media, those who’ve taken the plunge are still experimenting and trying to figure out what to make of it. Non Profits and Government are largely untouched by the social media wave. It is quite some time before Corporates start realizing what’s at stake if a social media disaster happens or individuals/govt etc learn how to handle social media with care.

What we face now is a classic “Whether or Which Dilemma“  and we need to pause for a minute and ask ourselves

“Are we trying to make the market bigger, or just grow our share?”

There are two ways to it.

1) Everyone just thinks about themselves and if their share is getting bigger or not(which’ll eventually lead to crab mentality)
2) Everyone tries to make the market bigger and in-effect making every/deserving one’s share bigger.

What’s interesting in the case of Social Media is that it’s about YOU or We and not ME.

The Scope of both individuality and cooperation in this space is immense. All that needs to be figured out is if,

You want to work towards a bigger ME or a bigger WE ?

because  “He who has a strong enough why can bear almost any how.”

June 14, 2009   1 Comment

Activism 2.0

When we change the way we communicate, we change society – Clay Shirky

Amongst the things that’ve changed since the advent of social software/social media is Activism. The ease with which new groups can be formed and action coordinated among its members, has changed the face of Activism completely to Activism 2.0 as we call it. Except for starting and end points everything has changed and changed drastically. Here’s a really old news item about online protest. Consider these examples of Activism 2.0

Second Life Strike Against IBM: One month after a virtual protest staged in Second Life with almost 2’000 avatars demonstrating on IBM islands, a new contract with IBM Italy has been signed.The new agreement, which still needs to be approved by the IBM Italy workforce, reinstates the performance bonus that was cut unilaterally by IBM Italy management.

Facebook Group Spawns Protests in 185 Cities: A Facebook group mobilizes millions in anti-FARC march.

Mass Virtual Suicide in China to Protest Game Limitations: A group of World of Warcraft players in China committed mass suicide. They wanted to draw attention to the latest restriction on their liberty: The same government agency that censors newspapers and bans books had just mandated a system of disincentives to limit the number of hours per day they spent playing online games. In the aftermath of the public outcry (and virtual die-ins), the Chinese government announced that adults could play MMORPGs for as long as they like.

These are some of the cases of Activism 2.0 but they give you a sense of the scope of this sort of activism and the possibilities that it has. A few years who would have thought a virtual mass suicide would have got even noticed, let alone letting a goverment to change it’s policy ? or who would have thought you could arrange a real protest involving millions of people withouth ever meeting them in real life before ?

The activism isn’t just limited to serious/political stuff, a quick search of facebook or social network of your choice will lead you to lots of things like petition to get McDonalds to do deliveries, or petition to get K.F.C to do door deliveries.
The possibilities with social software are immense and the pace at which their usage is spreading, further increases their scope, but what is it about the tools that really puts Activism 2.0 way ahead of its predecessor ?

Ease of group formation: Getting people together hasn’t been easier. Thanks to social software people can get together a lot easily and faster. Unlike in real life where a lot of effort, time and resources are needed to spread the word and get people together, with web the cost(time, effort and resources) is minimal.

Critical Mass: Due to the popularity of social software(Flickr,Wikipedia,Blogs etc) the available audience is hugh. You just have to start doing the right things and in no time you can reach out to people who can relate to your cause.

Sans Frontiers: Not limited by geography is another positive aspect of Activism 2.0 which makes it highly likely to spread to other areas where it would haven’t reached or took long to reach had it being an offline initiave.

Ease of coordination and collaboration: Because of really low transaction costs and real time updates it’s a lot easier to coordinate a large group of people. Since most of the popular tools are free and have inbuilt feature that support group activites, it’s really easy to share real time updates and collaborate.

Visibility: Unlike in it’s early days the disconnect between online and offline worlds is a lot less so a purely web phenomenon isn’t restricted to web only and starts spreading in offline world. The huge possibility of transition to real life is also an incentive to start with virtual protest.

Here are some the commonly used tools for Activism 2.0

1.) PetitionOnline
2.) Ning
3.) GoPetition
4.) Facebook
5.) Twitter
6.) SecondLife
7.) MySpace
8.) Blogs

List of online activism(of sorts)

1. Support The Monks’ Protest In Burma
2. Facebook layout protest
3. GasPriceProtest
4. Online Protest over 2012 logo
5. Candle4Tibet
6. AmazonFail
7. G20 summit protesters use Twitter, Facebook and Social Media tools to organise demonstrations
8. SF Activists use Twitter to coordinate war protest
9. Inside Moldova’s Revolution
10. StopThePikeHike
11. Cyber Demos Protest Online Censorship
12. The New Zealand Internet Blackout
13. Facebook protest forces interest rate climbdown
14. Nude art clothed in protest against China’s Internet crackdown
15. Petition to LinkedIn

So what do feel Activism 2.0, how do you see it changing in times to come ?

May 19, 2009   No Comments

Domino’s Reacts, Finally !!

It’s been a few days since that appalling video of Domino’s employees tampering with food at their outlet got attention of social media users and started spreading in a viral manner. A crisis like this can easily get worse if things are not handled correctly and in a timely manner but luckily(mostly) for Domino’s that’s not the case. Despite the huge wave of disgust that the video generated, it feels like things are under control now and the negative buzz which was generated will subside in the next few days.

While we tried to discuss what could be done to handle a social media disaster let’s see what Domino’s actually did and is still doing for damage control post this Social Media fiasco.

1) Initiate action against the culprits:
The folks at Domino’s were quick to realize that “actions speak louder than words” and thus their first step was to initiate an inquiry into the matter and punish the guilty. Not only were the employee involved terminated from their jobs, they are now in custody and face felony charges.

2) Stop the negative content from spreading:
Stopping new people to talk about negative content and trying to control the spread of negative content should be next on the agenda. Domino’s got this right(though it took some time) and got the video off YouTube.

dominos_gone

3) Participate in social media conversations:
Domino’s guys were decently quick to realize that they were getting a lot of bad PR in Twitter and thus they jumped into the scene by creating an account on Wednesday afternoon and started engaging with disgusted people. This works well for various reasons including pumping out positive things which otherwise don’t spread that virally as the negative one’s.

dominos_twitter

There is nothing more important or sacred to us than our customer’s trust

While the firefighting efforts had started on Twitter, Domino’s guys opened another front on YouTube by posting a nicely drafted public apology by Patrick Doyle, President of Domino’s U.S.A. The apology helped in re-affirming brands commitment towards it’s customer’s trust. Patrick also mentioned the steps they plan to take to avoid future happening of any untoward incident like this( sanitizing stores, tighter recruitment process, daily audits etc)


While Domino’s did open communication channels on a few Social Media Tools they didn’t announce anything on their official web resources and didn’t do a press release as they feared this will lead more people to know about this debacle and invite more embarrassment for the brand  said
Tim McIntyre, Dominos spokesman. So domino’s websites remain the way they were, as if nothing happened. While I see the point, I would have still preferred an official “what we are doing about the incident” channel.

Update: Domino’s site has an official update for their customers

dominos_site

While these efforts will definitely help in dozing the fire, it will still take a lot of continued effort on Domino’s part to keep the fire from spreading.

For example: It will take them a while to realize that while they have removed the video from YouTube, goodasyou still has that video and a few even gross one’s and some explaining for this(assuming it’s not fake)

dominos_violations

and ensuring that people don’t start talking about other things which can further take down their brand value

The next few days would be interesting, let’s see how the situation stands then.

April 16, 2009   No Comments