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Activism 2.0

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When we change the way we communicate, we change society – Clay Shirky

Amongst the things that’ve changed since the advent of social software/social media is Activism. The ease with which new groups can be formed and action coordinated among its members, has changed the face of Activism completely to Activism 2.0 as we call it. Except for starting and end points everything has changed and changed drastically. Here’s a really old news item about online protest. Consider these examples of Activism 2.0

Second Life Strike Against IBM: One month after a virtual protest staged in Second Life with almost 2’000 avatars demonstrating on IBM islands, a new contract with IBM Italy has been signed.The new agreement, which still needs to be approved by the IBM Italy workforce, reinstates the performance bonus that was cut unilaterally by IBM Italy management.

Facebook Group Spawns Protests in 185 Cities: A Facebook group mobilizes millions in anti-FARC march.

Mass Virtual Suicide in China to Protest Game Limitations: A group of World of Warcraft players in China committed mass suicide. They wanted to draw attention to the latest restriction on their liberty: The same government agency that censors newspapers and bans books had just mandated a system of disincentives to limit the number of hours per day they spent playing online games. In the aftermath of the public outcry (and virtual die-ins), the Chinese government announced that adults could play MMORPGs for as long as they like.

These are some of the cases of Activism 2.0 but they give you a sense of the scope of this sort of activism and the possibilities that it has. A few years who would have thought a virtual mass suicide would have got even noticed, let alone letting a goverment to change it’s policy ? or who would have thought you could arrange a real protest involving millions of people withouth ever meeting them in real life before ?

The activism isn’t just limited to serious/political stuff, a quick search of facebook or social network of your choice will lead you to lots of things like petition to get McDonalds to do deliveries, or petition to get K.F.C to do door deliveries.
The possibilities with social software are immense and the pace at which their usage is spreading, further increases their scope, but what is it about the tools that really puts Activism 2.0 way ahead of its predecessor ?

Ease of group formation: Getting people together hasn’t been easier. Thanks to social software people can get together a lot easily and faster. Unlike in real life where a lot of effort, time and resources are needed to spread the word and get people together, with web the cost(time, effort and resources) is minimal.

Critical Mass: Due to the popularity of social software(Flickr,Wikipedia,Blogs etc) the available audience is hugh. You just have to start doing the right things and in no time you can reach out to people who can relate to your cause.

Sans Frontiers: Not limited by geography is another positive aspect of Activism 2.0 which makes it highly likely to spread to other areas where it would haven’t reached or took long to reach had it being an offline initiave.

Ease of coordination and collaboration: Because of really low transaction costs and real time updates it’s a lot easier to coordinate a large group of people. Since most of the popular tools are free and have inbuilt feature that support group activites, it’s really easy to share real time updates and collaborate.

Visibility: Unlike in it’s early days the disconnect between online and offline worlds is a lot less so a purely web phenomenon isn’t restricted to web only and starts spreading in offline world. The huge possibility of transition to real life is also an incentive to start with virtual protest.

Here are some the commonly used tools for Activism 2.0

1.) PetitionOnline
2.) Ning
3.) GoPetition
4.) Facebook
5.) Twitter
6.) SecondLife
7.) MySpace
8.) Blogs

List of online activism(of sorts)

1. Support The Monks’ Protest In Burma
2. Facebook layout protest
3. GasPriceProtest
4. Online Protest over 2012 logo
5. Candle4Tibet
6. AmazonFail
7. G20 summit protesters use Twitter, Facebook and Social Media tools to organise demonstrations
8. SF Activists use Twitter to coordinate war protest
9. Inside Moldova’s Revolution
10. StopThePikeHike
11. Cyber Demos Protest Online Censorship
12. The New Zealand Internet Blackout
13. Facebook protest forces interest rate climbdown
14. Nude art clothed in protest against China’s Internet crackdown
15. Petition to LinkedIn

So what do feel Activism 2.0, how do you see it changing in times to come ?

Twitter and Activism

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One early use of Twitter had El Fattah and a dozen or so of his collegues coordinating movements to surround a car in which their friend Malek was being held by the police, to prevent it and him from being towed away. Knowing they were being monitored, they then sent messages suggesting that many more of them were coming. The police sent reinforcements, surrounding and thus immobilizing the car themselves. This kept Malek in place until the press and the members of parliament arrived. The threat of bad publicity led to Malek’s release, an outcome that would have been hard to coordinate without Twitter – Here Comes Everybody, Clay Shirky

James Karl Buck, a graduate journalism student from the University of California-Berkeley was in Mahalla, Egypt, covering an anti-government protest when he and his translator, Mohammed Maree, were arrested. On his way to the police station, Buck took out his cell phone and sent a single word message, “Arrested”, to his friends and contacts using the micro-blogging site Twitter. This alerted them and helped secure his release(details not known)
– cnn.com

Mortin Pain Reliever in an effort to pitch to mom who wear their babies released a print and video ad campaign.The campaign didn’t go down well with moms and they started fighting back on their blogs and Twitter. As the campaign picked momentum, the company officials realised their mistake and in order to pacify irrate customers, removed the ad from their website and apologised on their site.
– parentinghelpme.com

A few weeks back amazon users realized that many books about gays, lesbians, bisexual and transsexual issues stopped appearing in relevant searches. Enraged users and authors swung into action and started posting updates on Twitter about this with adding a hashtag #amazonfail. It wasn’t long enough that Twitterverse was abuzz with #amazonfail, this led to a public communication by the company that this incident was inadvertant and soon things were fixed and back to normal.
– bbc.com

Twitter is increasingly being used for activism of sorts. Be it customers protesting against a product/company, or citizens campaigning against their government officials/policies, Twitter is the platform of choice when it comes to raising your voice against an issue or coordinating a protest(online and offline both).

Social media activism has graduated from protests in blogosphere,  groups in social networking sites to #hashmobs on Twitter. The reasons for Twitter’s success as a platform for activism are

1) Critical Mass:  Twitter has gained enormous mass since last year and is now a force to reckon with. Millions of users from all parts of the world use it to stay connected with their friends and family. It’s not just people like you and me, there are some really big brands that have presence on Twitter.

2) Dense Connectivity: Twitter is one of the most densely connected networks of all. It won’t be wrong to say “On Twitter, everyone is connected to everyone”, which means getting the word out is a lot easier. Chances of people noticing something and sharing it with others is quite high. The ease of sharing content(RT )  is another reason for word to be spread easily.

3) Search: Awesome search functionality, made further useful by trending topics make the discoverability of memes a lot easier. With  the latest changes, everyone can see the trending topics on their Twitter page. This without any effort discoverability is really helpful in getting more eyeballs.

4) High visibility outside the platform: What makes a protest on Twitter better from say one of Facebook is that Twitter updates are more shareable(via blog widgets, feeds) than Facebook messages. Also, thanks to dozens of really popular tools, Twitter updates are just not limited to the website,  you can get updates on your desktop app, mobile phone and email.

5) Hooked Traditional Media: There’s enough traditional media presence on Twitter which is eager to pick the next big story. So anything of significance in Twitterverse is quite likely to be noticed by them and spread further.

It would be interesting to see how activism on Twitter evolves from this point on. I’d like to end this post by sharing a list of Twitter Activism related protests/campaigns.

1.  James Karl Buck: Arrested
2.  #MortinMoms
3.  StopPikeHike
4. Using Twitter to coordinate war protest
5. G20 summit protestors used Twitter and Facebook
6. Protest against Section92A, New Zealand
7. Inside Maldova’s Twitter revolution
8. Coordinating Malek’s release
9.  #AmazonFail
10.  Domino’s Social Media Disaster
11.  Twittering Forest Fires
12.  Twitter Charity(Twestival) raises more than US $250,000

Lastly here’s a nicely writter guide  by digiactive to get you started with Twitter Activism