In Sep 2012 Assocham together with Comscore came out with a report on the Indian ecommerce Scene. It had some known and some new stats/key points. You can download the report here
Here are the main points
Demographics
- 75% of online audience between the age group of 15-34 years
- Female population is about 40% of total users (July 2012)
Travel
- The penetration in India is about 44% which is higher than the world average for travel
- IRCTC get about 19.2% of all Indian online traffic (highest – 12mn uniques/month) followed by Makemytrip
- Redbus gets about 2%
- Surprise: Content type sites for ex: indiarailinfo (3.2%) and mustseeindia (2.3%)
- Travelyaari and Makemytrip (2.3 mn uniques a month)
Retail
- The penetration in India is about 60% which is lower than the world average for retail (72%)
- Amazon gets about 15.4%, Flipkart (11.5% – 7.4 mn uniques/month), Snapdeal (11.1% – 6.9 mn uniques/month) of all India online traffic
- Apparel is the most growing subsegment in retail
- Flowers/gifts/greetings is the only subsegment with negative growth – 33% (Our coupons??)
Breakup of Payment Methods in India
- Direct Debit – 58% with avg transaction of 20$ (lowest)
- Visa – 21% with avg transaction of 48$
- Master card – 12% with avg transaction of 47$
- Cash on Delivery – 7% with avg transaction of 33$
- Others – 2% with avg transaction of 43$
- American Express cards apparently have the highest avg transaction size of 110$
IRCTC Specific Info
- SBI and SBI Direct – 29 +26 = 55% of all transactions
- ICICI (17%), HDFC (14%)
- Do a revenue of about 38 Cr
Future
- Car rentals and bus booking online should go further up
- home furnishing and lifestyle goods to contribute more
- comparison shopping sites/apps to get more popularity
