2013: My year on Indian e-commerce sites

Just had this idea of checking and analyzing how much money I spent on various e-commerce sites and doing what. So here’s a quick post sharing the same with the hope that it might be of interest of people running various e-commerce sites or thinking of doing so in future.

In the year 2013 I swiped card/availed COD across Flipkart, Jabong, Myntra, Amazon etc. Here’s quick glance of my purchases

1) Flipkart - Items Purchased: 58, Amount Spent: Rs 50,218

items purchased on flipkart
Split of items
Split of amount spent
Average price of a book I purchased on Flipkart is Rs 299 and average price of a footwear is Rs 876 (3 shoes and 4 sandals/flip flops)

2) Amazon.in – Items Purchased: 7, Amount Spent: Rs 6,598

Great thing about Amazon is that it already provides you an option to see all the purchases you made in that year
Search Order HistoryHere’s the split of purchases (6 books worth Rs 1,599 and a Kindle worth Rs 4,999)

Split of purchases on Amazon.in

3) Jabong – Items Purchased: 1, Amount Spent: Rs 1280

*I actually bought two items but had to return one for poor quality (return process was super smooth though)

Purchased a clothing item worth Rs 1280 during GOSF

4) Myntra – Items Purchased: 2, Amount Spent: Rs 3854/-

Purchased two clothing items worth Rs 3,854/- during GOSF

5) Others

a) Yepme: Items Purchased: 2, Amount Spent: Rs 998/-
b) Inkfruit: Items Purchased: 7, Amount Spent: Rs 3,738/-
c) Shopclues: Items Purchased: 1, Amount Spent: Rs 42/-
d) Bookadda: Items Purchased: 1, Amount Spent: Rs 667/-
e) Purplle.com: Items Purchased: 1, Amount Spent: ~ Rs 2500/-

Summary (Items Purchased: 80, Amount Spent: Rs 69,895/-, Spent some 8K during GOSF, alone, Spent some 11K on online bill payments/recharges)
item_vs_amount

A peak into my mind as an online shopper
1) Convenience very important but not more important than discounts. Moved my bill payments online. I do all my bill payments and DTH recharges on Paytm
2) Almost all my purchases have been via desktop (haven’t got myself to buying things via apps/mobile site yet.)
3) I’ve crossed the chasm from COD to swiping cards. I now prefer to pay online for most of my purchases. I don’t hesitate to swipe card for my first purchase on sites I’ve heard good deal about (Myntra, Jabong, Shopclues etc). Earlier my first purchase on a new site was on COD
4) I got comfortable enough to made a big ticket purchase (bought a laptop for around 30K from Flipkart)
5) Discounts/Offers have an influence on my purchase behaviour (both on pre-decided buys and impromptu purchases). I spent some
6) I trust most sites to deliver goods on time, offer quality goods and a customer friendly return/exchange policy
7) Flipkart’s scan (barcode) and search feature is quite handy for a quick online vs offline price comparison
8) I’ve grown to compare prices across sites before buying anything. I definitely use mysmartprice to compare book prices
9)  Wishlists and notifications are a great way for me to store items and decide when to purchase
10) As a heavy user I’ve figured some hacks to avail the max discount on certain items across some sites;-)

 

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2 thoughts on “2013: My year on Indian e-commerce sites

  1. just_another_guy

    The bias towards books must be happening for a majority of users, hence the reason for kindle’s existence. You should get a kindle paperwhite. Better library management, cheaper ebooks and great backlight!

  2. mayank Post author

    Yes, books would easily be one of the most purchased items on net. Haven’t bought much clothes yet.

    PS: Bought the basic/non fancy kindle :)

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