Category Archives: social media

Facebook’s Live-Stream Widget

Last night while adding facebook badge to my blog when I stumbled upon the facebook widget page I didn’t really play around much to checkout the other widgets like live-stream one. But it was now when Techcrunch reported it I thought of checking it out again. So here’s the deal

The live stream widget( apparently meant for website or business widgets as opposed to personal ones)  lets you do the following

1) Update your facebook status from the widget or ‘Page Admin Preview’ as they call it

2) Access and share(with anyone who can see the widget) facebook statuses of your friends and everyone(think CNN-FB integration during Obama’s ceremony)

3) Comment and Like facebook statuses  just as you could do them in facebook.

While all this is quite clear to me, I am not really sure what’s the deal with the option to ‘select an application’, which essentially means choosing a page. I choose a page and posted an update via the ‘Page Admin Preview’ but it didn’t reflect on the fan page which I had selected. If you want to figure out how it all works, try checking out this, it might throw some light

Let’s see what’s the deal like.

Also, seems like facebook is still working on the widgets as the widget doesn’t seem to work properly for most

Want to download a file from Scribd? Upload one – Part II

A couple months back I wrote about an interesting(weird?) feature of Scribd that asked me to upload a file in order to let me download another. I wasn’t the only one who found this ridiculous (read comments) and obviously it didn’t go down well with some of us. I happened to run into that feature (which I had almost forgot) again while trying to download one of the featured documents from the site. Here’s what I got after clicking the download link

scribd_presentations need an audience

Oh, so instead of a boring textual message we now have a graphic trying to convince us that in the benefit of community we should upload more presentations. I like most other users(presummably) on the internet didn’t let this deviate it from the goal I started with and clicked “Maybe Later” but folks at Scribd were equally adamant in not letting anyone download something from their servers without getting anything in return (who needs Attention, Engagement etc?) so I got this

scribd_subscribe or continue to download

Right, So if I am not uploading a file I might as well follow(or subscribe) to some people which Scribd feels match my needs(or their’s ?). For a second I can understand the upload presentations prompt, but prompting users to SUBSCRIBE to other users when all they really want is to download a goddamn presentation ?

O Scribd, what were you thinking ?

Apparently there’s another graphic that one gets to see while attempting to download a presentation

scribd_giving back to the community

Thankfully unlike last time Scribd has not only made it optional(maybe later) to upload a presentation before getting to download, they also tell you that you won’t be prompted to upload once you’ve uploaded two presentations or more.

scribd dont worry

(Footer of those upload prompts)

As mentioned in last post I don’t think that forcing users like this works well. Not only does it irritates users it also leads(or might lead) to people submitting random garbage just to get around the needless hurdles like these.

What do you think about these prompts?

Is there a win-win solution for such situations (for both site owners and users) ?

Slideshare: Newsletter Setting Bug

While creating an account on Slideshare I stumbled upon a bug(assuming it’s not intentional).

Slideshare has tweaked its signup process for some time(we’ll talk about that some time else) and the lower half of second form(yes second) of signup looks like this.

slideshare_form 2

As you can see clearly I’ve NOT selected the newsletter option here but when after signing up I checked the email subscription settings here’s what it looked like.

slideshare newsletter setting

Exactly my point, whether you choose the newsletter option or not, you will still get the newsletter as this option is checked by default. To confirm my finding I created another test account and I ran into this bug again.

Hope it’s a bug and Slideshare will kill it soon.

PS: There’s another bug with that newsletter that I’ve quoted a few times in Twitter too. I get 2 copies/emails of newsletter everytime they send it

two emails per slideshare newsletter

While you are on it fix it too Slideshare. Thanks !!

Update: As rightly pointed out by Gaurav in a comment below I was getting two mails because I had two accounts and it’s NOT a bug. MY BAD !!

Slideshare Listens and Acts: Makes changes to notification email

Among many notifications mails like  Facebook comments and Twitter followers  that I got today one was from Slideshare informing of a new follwer. I was about to delete it almost as soon as it opened/loaded but then something caught my eye. Something had changed.  Here’s what the email looked like on 10th August when I took this screenshot.

follower email old

I had written about the use of both terms(follower and contact) in this email and how it isn’t the best thing to be done here.  In two days since I wrote that blog post, things have changed and I assume that post of mine might have been one of the reasons behind the change in email template which now looks like this
new format for follower email

The usage of term follow/follower/following is consistent now in all the three instances. Also, the profile url is now hidden under ‘here’, unlike being posted in open which is a good thing as it saves space and looks neat.

All in all good change, thumbs up Slideshare !!

Slideshare were you really listening ? 🙂

update: Slideshare acknowledged listening to the post I wrote

slideshare tweet

Slideshare: Follow or Add as a contact ?

Got a mail from Slideshare notifying about a new follower. Curious, I opened the email and here’s what I saw.

slideshare new follower mail

If you haven’t noticed what I mean, there are two different terms being used to represent an action i.e. Follower and Contact. While the subject reads ” lindamoodbell is now following you on Slideshare” the very first line in email reads “lindamoodbell added you as a contact on Slideshare”.

So is lindamoodbell following me on Twitter oops Slideshare or has she added me as a contact ? And if they mean the same thing why are these terms loosely used for each other?

Interestingly the email also mentions that I can too add her as contact on Slideshare(no mention about following her back)

I wrote about the changes from term contact/friend etc to follower in both Scribd and Slideshare here and mentioned how exisiting users might find these changes in terminology confusing. A look at lindamoodbell’s page on Slideshare confirms this.

slideshare profile page

Not even a single mention of word follow/follower by users. While Slideshare might want its users to follow each other, its users seem happy adding each other as just contacts.

What do you think about these changes ?

Twitter Search: No Looking Back ?

Have a look at the Twitter search result page below.

twitter search result page

Can you see something missing ?

Ever since we had search.twitter.com ( I think after the summize acquisition) I’ve always wondered how come there isn’t a link to go back to the Twitter home page from the search result page. Though it makes PERFECT sense that there should be a visible link to the main page on the top section of the result page or at least the Twitter logo should redirect to the main page , none of them exists.

Instead they have a inconscpicous little “Twitter Home” link at the page footer which I bet would be hardly used.

twitter home link on page bottom

Thinking aloud, could it be that ever since Twitter acquired Summize they never really thought of putting the Twitter homepage link which was missing in Summize(it didn’t need a home page link as it was just a search tool and search can be done the search result page too).

For those of you who joined the Social Media bandwagon late, here’s what  Summize looked like.


summize (Image credits http://www.flickr.com/photos/toprankblog/)

familiar to the F? 🙂

What do you think about this, a missing chunk of usability resulting from oversight or something else ?

Ready, Steady and Follow ?

I was in for a little(or is it?) surprise while surfing yesterday. I stumbled upon a blogpost that mentioned new changes with Scribd and on checking the site, here’s what I found.

Act 1: Scribd

social scribd

Looks familiar ? You bet it does.

The latest changes seem straight from Twitter’s design books. From Tweeting err Scriblling box to follower/following it all traces it’s root to Twitter but that’s not it. Another there’s also a conscpicous attach button(in white) down left. Clicking which leads to

attach scribd documents
So now scribd users can scribble updates and also attach scribd documents(there’s or someone else’s) to them.

Reminds of Pownce ? It does to me.

Here’s what a scribble looks like

getting social with scribd

A user profile page with scribbles looks like this

scribd profile page

These are some of the efforts taken by team Scribd to make their platform more social and as mentioned in the blog post, there’s more to come.

Act 2: Slideshare

While uploading a case study I compiled on Slideshare yesterday I happened to notice a change in their terminology too.

new design slideshare
Follow ? Wasn’t there a different name to this till some time back ? Yes, before being followers they were contacts.

These changes are part of the new profile design change. Interestingly unlike the scribd blog post on new changes, the post at Slideshare blog doesn’t mention the change in terminology and apparently the changes aren’t mentioned anywhere else either. I couldn’t make out if there’s anything more to the ‘following/follower’ change than terminology as the functionality remains same.

So now users can follow other users from Sribd and Slideshare respectively.

At Scribd, we believe that the written word is no longer static; the next major evolution of the “print” medium will be social and readers will contribute to authors’ never-finished works that evolve over time.

As stated in the opening lines of their blog post, Scribd probably has a few things up their sleeve about the whole making ‘Scribd Social’ campaign. While having ability to post updates/scribbles and attach files should see an increase in public interaction amongst users it’s the idea of having followers and followees(for lack of a better word) in both Slideshare and Scribd that intrigues me. Friends or Contacts are NOT same as Followers and these terms shouldn’t be used loosely, especially when they have been around for some time. Also, in Slideshare’s case I particularly don’t see ANY need for this change(same goes for Scribd BTW).

Did I hear someone say in Slideshare the term follower is apt because you get to see updates of your contacts( or whatever) on your home page ?
Right, since you see small updates about activities of your connections in a feed on your home page and get to see their latest slideshows on your page, ‘Follow’ is the best way to describe your relationship. Duh !!

Going by this reason since you can see latest photographs from your connections on Flickr, why not start the  follower/following game in Flickr too ? The point in case is simple, follower/following works for Twitter because there the MAIN activity is to subscribe/follow what other people are upto, which isn’t the case with Scribd or Slideshare(or is it ?) . You might want to know what your contacts uploaded but that’s a seperate thing and a small part of the whole thing.

Going by the fact that people on any social network want to stay updated about their connections should we just have followers and following on every social site ? Also, think from the point of view of an existing user who had spent some time on a site making contacts/friends for some time and come one day he gets to know that now he doesn’t have any contacts but he’s following the same people. I certainly wouldn’t like that abstract change. Will you like it?

Would you like if you wake up one day and see that you have no friends on Facebook but people you follow and people who follow you ?

Social Media Case Study – Charity: Water

Charity: water is a charity started by Scott Harrison that provides clean water to save lives in poor countries. Charity: water has successfully raised $10 million (most of that last year alone) from 50,000 individual donors, thereby providing clean water to nearly one million people in Africa and Asia.

charitywater_1

Here’s how Charity: water is using Social Media to be more effective

  1. Creating Relationships: Charity: water (CW) is using social media tools like Facebook, Twitter and Tumblr to connect with people who share the same concerns as them. CW also adds value by sharing relevant information and content with their friends/followers in these social platforms. Relationships are the key currency for nonprofits and social media is a great way to build and maintain good relationships.
  2. charitywater on facebook (Charity: water on Facebook)

    With social media it’s also relatively easy to ask people for small contributions or motivate them to volunteer for a task or just spread the word by say putting a badge on their blog.

    charitywater on twitter (Charity: water on Twitter)

    2.  Maintaining Transparency: For nonprofits to scale beyond a level, transparency is very important and to some extent the rate of their growth also depends on how transparent they are. In this sense too, social media and nonprofits are made for each other. Charity: water shows donors the specific impact of their  contributions. They post photos and G.P.S. coordinates so that donors can look up their (Charity: water grants naming rights to wells) wells on Google Earth. Come September and they will have a new web site that will match even the smallest donation to a particular project that can be tracked online.

    charitywater transparency
    3.  Experimenting with new things:

    During Twestival (meetup for twitter users in twitter lingo), charity: water raised $250,000 this spring.

    charitywater_6
    Viral video campaigns by charity: water are also a hit among its supporters and play a significant role in motivating people to contribute.

4. High Stakeholder Involvement:

    When was the last time you were asked to by a charity to engage in conversation?
    Hmm…Never?

    But that’s not the case with Charity: water, during Twestival CW invied donors to get involved by

  • Watching four daily short videos of the drilling as charity: water goes from village to village drilling wells.
  • Following the drilling updates via twitter.
  • Asking questions of the local drilling team via email or twitter. Also, The local charity: water drill team answers the top five questions on video

I’d like to end this case study by quoting  “communityorganizer20.com”

Charity: water is giving its donors exactly what they want: success stories, videos of the impact of donations, and  information about financial accountability.

If you know of something else  that Charity: water or some other nonprofit is doing to leverage social media, share with us

Dev D, Ghajini, The President is coming and Tata Nano marketing case study

It’s been quite some time since I wrote marketing case studies on

and it just occurred to me to make the pdfs of all these case studies available as a compressed version, hence this post

Click Here to download the rar file containing pdfs of all the four case studies.