Tag Archives: mobile

The Predicament of being a News Publisher

I was talking with a friend who works at a news publisher and he cried foul on how Google had started showing cricket match scores on the search result page (SERP) itself and how that’d translate into lower traffic on news sites like his.

First Fold of Google’s SERP for a query on Cricket Match score.

The information shared here is sufficient for someone who wants to follow the match score updates. In case the user wants to know more details they have two options ‘Click the downward arrow’ or ‘Click the first search result’.  Which one do you think are users likely to click more?

Screen upon clicking the more/downward arrow just below score card on SERP

For a user following match score one gets most info on Google’s SERP itself. Only in case when the user wants more details (like who is batting, bowling etc) they’d need to click one of search results. Also, if one needs to just see the basic scorecard (updated real time), that has also been taken care by Google.

Notice the green bar under ‘1st Innings’. It polls for updated score every second

The implications for such changes for media/publishers are obvious 

What: Google just shaved off top of the funnel traffic searching for match scores from news/sports sites.
Why: The match score is a “Commodity” which is updated on numerous websites and almost all of them have extremely poor user experience especially for someone who just wants to just know the match score.

Thus, Google decides to serve the customer a better experience by bringing score on Google’s SERP itself.

Google Eyes News:
News is important for a lot of people, though how they consume news has changed thanks to the internet and subsequently mobile revolution. 

While earlier one had to wait for the morning newspaper, radio or TV update to find out news, with Internet, news has become a 24/7 event available to everyone realtime. 

Like me, a lot of people consume news through Social Media platforms like Twitter, Facebook, LinkedIn or Messengers such as Whatsapp. Another way to find out news (over going directly to say news website) is to Google it. 

The importance of news for Google can be judged by the fact that the  ‘Google News’ product is around 16 years old
(Trivia: An Indian named, Krishna Bharat created Google News)

Googling stuff is a much engrained and ever green way to find stuff you need to know. This coupled with facts like

– A lot news is just commodity
– Most news publishers have poor user experience 
– Google wants their users to spend more time on their platform so they can collect more data about them (Most important one)

means that Google would want to serve its users with as much news content as possible (all commodity content) without them ever having to leave their property

Google Eats News

Enter Mobile and the game changes significantly.  Unlike on web, folks on Mobile don’t instinctively open Google.com or start typing their search query on address bar when they need to find something. 

Also, opening the browser to log on Google or opening Google Search app  to find out news and bits like match score isn’t the most efficient way.

Results on Google Search App 

So what do people end up doing instead? 

NEWS APPS: People who follow news tend to use mobile apps by their favourite (assuming they have one) news publisher which they can nibble news on while in the restroom or waiting for their coffee, uber etc.

The fact that most people are spending more time on their mobile (over desktop) and the fact that Google doesn’t enjoy the same share of user habit as it does on web is serious threat to Google. 

Google Drops the Bomb

Google News App (iOS)

In May’18 on their famed I/O event, Google announced launch of the revamped and AI powered news app. Now the thing about Google is, if they say something is powered by AI, it is best for everyone to believe them (as they know what they are talking about).

Some reviews for the revamped ‘Google News’ App

A snippet from Techcrunch on the revamped Google News app

A snippet from Verge on the revamped Google News app

The News app was launched on Android and iOS devices in 127 countries.  

I’m not a news person by any means. I had no news apps on my phone but when I heard about ‘Google News’ app on Twitter recently, I decided to give it a spin. My experience can be summarised below,

“I don’t think I’ll ever download another news app again”

What’s so great about the Google News app deserves a separate blog post.

That aside, IMO it’s a death siren for other big/horizontal media houses or news publishers. While publishers were trying to plan on how to win small battles on the web, Google dropped the nuclear bomb on mobile.

This is a very tough spot to be in for News Publishers.

Whether and how to partner with Google when it competes with them for user attention/usage and this is a great predicament for them.

Inside the mind of an Indian online shopper: How & Where I spent my money online in 2014

Last year, around the same I time I posted a quick analysis of my spends across various e-comm sites. Thought of repeating the exercise again and see what all changed

1) Split of orders across sites

Split of Orders Across Sites

 

Not surprisingly, I placed the most orders in 2014 on Paytm (close to 70%), followed by Freecharge (8%), Flipkart (4.3%), Amazon & Bookmyshow. Various cashback schemes run on Paytm are the reason behind the skew of order count

Talking about physical goods #1 was Paytm (Aggressive offers early on), followed by Flipkart, Amazon & Jabong

 

2) Split of spend across sites

Split of Spend across sites

 

The story starts to clear up a bit when we look at split of spend across various sites

While 70% of orders I placed were on Paytm, 52% of the money I spent online went their. Flipkart (17.6%),  Jabong (14.1 %) & Myntra (3%) came next. The ticket size for Amazon has been quite less

3) Split of spend across categories

Split of spend across categories

This is quite revealing for me. While last year I spend considerable chunk of money (spent online) buying books, this year books formed a very small piece.

35% of money I spent shopping online last year, was spent on buying Electronics (mostly mobiles) & related Accessories. 25% was spent on recharges/bill payments and a significant change towards Fashion with 22% of my spend went there.

Some Interesting Bits:
1) I spent more ordering food online than buying books (Still can’t believe it or Maybe I got better deals at books 😉 )
2)  I spent more on Cab rentals than movies ( I don’t take cabs as much) and almost the same amount as I spent ordering food online
3) Between Fashion & Electronics – 57% of my money was spent

Purchase Summary
Orders placed: 321
Digital goods (recharges, bill payments and movies): 252

Money Spent: Rs 1,72,448
Money spent on Physical goods: 1,24,621

Closing Thoughts/points
1) I’m not the most savvy online purchaser but I do tend to compare prices before buying stuff and have started using mysmartprice and more recently  buyhutke (Chrome plugin)
2) Online mega sales trigger my purchases (super surprised to find out, I ordered on Myntra this GOSF after a break of 1 year from last GOSF). Made purchases on Big Billion Day and even Myntra’s “End of Reason” sale today
3) While I preferred purchasing on desktop (ease of selection, multiple tables, price comparison etc). I’ve started buying stuff straight of mobile. While for many purchases mobile still serves as the initiation point of my purchases and the same happens other way around, I add items to cart on web only to order them later on mobile when free
4) Most of my purchases (especially Fashion) are impulse (discount driven If I can admit), while Electronics etc are kinda planned
5) I’ve jumped the ship completely when it comes to paying by card. Almost, all my purchases (90% +) are pre-paid now.
6) Myntra and Jabong have spoiled me with their super easy return/exchange policies and flow. I don’t think twice before ordering stuff from them as I know I can always get the product returned/exchanged if I don’t like it. They also have superb delivery timelines (24 hours is a regular)
7) One thing I miss shopping online, is “Lack of Price Protection”. What you buy today for Rs 5000 can be available for say Rs 4000 and Rs 3500 the next day. As a buyer, you obviously feel bad about it
8) Newly caught trend of using wallets to pay on various sites to get discounts and cashbacks is a good incentive to use them. I’ve used Paytm, mobikwik and Payumoney, depending on the offers they are running.
9) I’m yet to order specs, furniture, grocery, health & wellness and things from a lot of these categories
10) Product wise – Wishlist and Rating/Reviews are by far the most useful features. Also, I love the feature to sort/filter using discount/offers (or the lack of them).

Hope, this post would help folks working in e-commerce get “some more idea” of their *Customers*

 

Things better stayed away from

I am NOT a doctor and neither do I have any educational background in health and medicine but what from whatever little I’ve read, heard and based on my hunch or common sense (mostly) I strongly feel that we should think more deeply/seriously about certain things and keep them at bay.

You might find some of these things ridiculously good for perhaps you might be obssessed with them and can’t get  to think otherwise. Some of you will say it is impossible/not practical. I am not here to debate and I am trying my best to cut down partially (cell phones) or totally (sodas)

Here’s what all I think is more dangerous (in the long run) than we realize and should be stayed away from

  1. Soft Drinks/Sodas
  2. Packed/Processed Foods
  3. Deodrants/Perfumes
  4. Mobile Phones

Will keep updating this link, let me know if you feel something else should be up in this list as well

Add your mobile number for Gmail’s password recovery

If you know it already, good, but if you don’t, here’s the thing

Now you can also add your mobile number as one of the password recovery mechanisms for Gmail

gmailaccountrecovery1

So now there’s another option to retreive your Gmail password and what’s cool about this is that you don’t need to depend on your seconday email anymore  . I think this should make life a simple in case someone looses their Gmail password.

Forgot your password ? Go to password assistance page and enter your username/email. Google will sms/text you a code on your mobile which you can use to get back on track.

Here’s a test for the new work flow

Step 1:

password_assistance

Step 2:
reset_pwd

I just added my mobile number and went for the recovery option.  Contrary to what Google says, I haven’t received any sms, though I did get an email on my alternate email account. So for now we can’t say it this option is working for India but in any case the new feature/change sounds good(and safe) and I think we all should  go for it